Strategy
Survey Response Rates: What To Expect and How To Improve Them
While online surveys are powerful tools for gaining insights into your industry and collecting valuable customer feedback, low response rates…
Segmentation
Strategy
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Strategy
7 Tips to Get People Excited to Take Part in Market Research
You can’t get useful market research insights from bad data. And you can’t get good data without willing participants that…
Technology
9 Best B2B Market Research Tools to Validate New Ideas
Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so…
Strategy
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
Strategy
Ultimate Cyber Monday Marketing Strategy (With Examples)
Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy,…
Inspiration
Free video mini-courses to attract leads: 6 top examples
Businesses in various industries successfully use video mini-courses to connect with their audience, generate leads and build their brand. There…
Technology
How to build a waitlist using ActiveCampaign and ScoreApp
A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in…
Marketing
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Marketing
Mistakes in Personalised Marketing & How to Avoid Them
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Strategy
What Is An Advanced Quiz Funnel?
Quiz marketing can attract new people, collect a tonne of valuable data, and bring you leads on repeat. You won’t…
Marketing
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Strategy
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…