A branding brand that helps other brands with branding needs to have good branding itself to stand out as a branding brand amongst other branding brands.
That made sense, right…?
OK, it’s a bit of a messy statement to open with, but what it essentially boils down to is that branding services need to have excellent branding themselves.
But other branding businesses will also have ideas of their own to help them stand out – making it one of the toughest niches to excel in.
So, what can you do to ensure you’re not just competing with them, you’re beating them?
You need the best lead magnets possible to showcase who you are and how you can help potential leads achieve their own branding goals.
And we want to help with that – so we’ve got a little something to make it happen.
It’s a quiz template! Actually, it’s two quiz templates.
Because quizzes are the exact type of lead magnets that can set you apart from your branding competitors.
Here are the whats, whys, and hows of using quizzes to generate leads and get your branding business to the top of the slippery pole.
Why lead generation tools are essential for branding professionals
The branding industry is ridiculously competitive, so a strong portfolio alone isn’t enough to ensure a constant flow of engaged leads.
You need to not only show potential clients you understand their challenges, but that you know how to overcome them and can help them do just that.
A major challenge many companies face is a lack of clarity regarding their brand perception or messaging, or how it could be improved to attract their ideal audience.
Quizzes are a great way to show these brands you can help them bridge that gap, by not only getting them to attract potential clients themselves, but also educating them on the importance of strategic branding.
When you ask the right questions, you can offer tailored insights into their brand’s strengths and weaknesses. You’ll create instant value and a memorable experience, and they’ll be more likely to follow up with you.
Fancy an example?
How about a quiz that assesses ‘What’s Your Brand’s Current Impact?’ and highlights areas where clients might need professional assistance, such as messaging consistency, audience targeting, or visual identity.
If you can then personalise the results to resonate with your leads, you’ll be showing them exactly where they can improve and why a branding expert is valuable. And they’ll absolutely love you for it.
It’s not just your leads who get something out of this either – quizzes provide you with plenty of data-driven insights into prospective clients’ perceptions and challenges.
This is valuable information which allows you to approach leads with targeted recommendations and solutions, for follow-up conversations that are far more relevant and effective.
Ultimately, quizzes are invaluable for building relationships, establishing your expertise, and conveying the tangible value of your branding services in a way that resonates with clients – and sets you apart in a crowded market.
Starting to believe us yet? Well, buckle up, because we’ve some more benefits to sway you further. And we’ll show you how to use a couple of free (yes, free!) ScoreApp templates to kickstart your own quiz journey to get eyes on your brand.
Benefits of using a quiz as a lead magnet for branding
Let’s look at exactly what benefits quizzes provide then – for you and your future clients.
Quizzes are…
Enticing
If you want to capture attention early, you can do far worse than a quiz.
When people see a question that’s relevant to them, they want to answer it – they’ll feel inclined (and eager) to click that button and take the next step.
Engaging
Because they’re so interactive, quizzes hold people’s attention and keep them involved. Far more than a PDF guide would.
If you can get your leads invested, you’ll have them right where you want them.
Informative
Quizzes give your leads instant personalised insights. Other companies and other lead magnets may provide generic, one-size-fits-all advice – but not you, and not quizzes. You give your leads immediate value that’s relevant to their situation.
The client information you get from a quiz also makes it far easier to create targeted follow-ups with even more results for your leads.
Key features of ScoreApp’s branding templates
By now you’re probably full of ideas for quizzes of your own, but you may be a little hesitant because it takes a lot of time, effort, and technical knowledge to create a quiz.
Or does it?
No. No, it doesn’t. Because we’ve done all of the hard work for you!
To make quiz-building as simple as possible, here are two free ScoreApp templates you can use to generate high-quality leads for your branding business.
The Brand Reputation Scorecard
- Purpose: This template analyses a brand’s reputation, highlights its strengths, and identifies areas for improvement – so your leads know exactly where they stand and what may need to change about their strategy.
- Key features: There are already some solid in-built questions for assessing brand perception, customer trust, and image consistency – but you can write ones of your own to tailor your content to your branding expertise.
- Ideal use case: The Brand Reputation Scorecard (“scorecard” is just another name for quiz, by the way) is perfect for hooking potential clients who want to improve or redefine their brand’s reputation. With this, you can point them in the right direction for their circumstances.
The Brand Clarity Scorecard
- Purpose: If you want to help leads evaluate their brand clarity and understand if their brand message is clear and cohesive, this is the template for you.
- Key features: The beauty of this one is you can really focus on messaging, visual identity, and consistency – key branding areas that lots of companies struggle with and need guidance on.
- Ideal use case: The Brand Clarity Scorecard is best suited for clients who are unsure of their brand’s identity and messaging, or are just seeking more consistency in what they’re putting out there.
How to use these templates to generate leads
So, these ScoreApp templates are ready and waiting for you. Want to know the next step?
We’ll give you three!
Here’s how to get your quiz up and running and the leads rushing in.
Step 1 – Customise for your branding business
- Write tailored questions: Adding your own branding-specific questions will better align your quiz with the services you offer and help you discover what your leads are all about.
- Design and customise with your branding: All ScoreApp templates can be easily styled to match your brand’s identity. Just drag and drop your brand elements into the template you’re using – simple!
Step 2 – Promote the quiz
- Give your quiz a home: Strategic website placement will help maximise visibility – for example, a pop-up on your homepage that leads to a dedicated landing page where people can take the quiz.
- Shout about it: Don’t just wait around for your quiz to be discovered – you need to tell people about it! Post about it on your social media channels and share links as part of your email marketing campaigns to promote the quiz and draw in those leads.
Step 3 – Segment and follow up
- Personalise your follow-ups: Quiz responses allow for segmented email sequences and personalised responses based on your leads’ results – so make sure to take advantage of this with quality content and offers.
- Create nurture sequences: Nurture your follow-ups further based on quiz data by gradually guiding your leads through your brand’s offerings, and aligning them with your product or service that best fits what they need for success.
How to maximise these ScoreApp templates
To really make the most of these templates, here are some final tips for creating the best quiz in the biz:
Example questions
Include your own questions based on your area of expertise. You could ask your leads:
- ‘How consistently is your brand’s message conveyed across all platforms?’
- ‘Does your target audience understand your core brand values?’
- ‘What primary emotional response do you want customers to feel when they interact with your brand?’
Data insights
Your quiz has to offer something to your leads – otherwise they won’t be interested in taking it. Lure leads in with intriguing openers, like:
- Find out your brand’s reputation score in just eight simple questions…
- Want to know your brand clarity rating? Take this quiz!
- Just how clear is your brand messaging? Check for clarity in less than a minute!
Get more branding leads with ScoreApp’s ready-to-go templates
Now we have a quick quiz question for you: How many fresh, new, high-quality leads do you want to see flying in?
- A) Loads, obviously – we’re pushing for the big time
- B) Just a few – we’re not particularly ambitious
- C) None – we’re happy not gaining clients
If you answered A (and if you didn’t, why the heck not?!), what are you waiting for?
Get access to The Brand Reputation Scorecard and The Brand Clarity Scorecard (plus dozens more) today – for free!
All ScoreApp templates are easy to use, quick to set up, and completely customisable – so you can streamline lead generation and get clients eager to sign up.
