When you’re growing a new business, get ready for one thing to keep you awake at night— attracting the right audience so you have plenty of customers.
Without an audience that’s interested in what you’re offering, you have next to no chance of building a brand that sticks, generating leads, making sales, and growing as you’ve planned.
But when you’re starting without a single follower or subscriber—where do you begin?
Actually, with the right approach, growing an audience is far easier than you might think, even if you’re starting from scratch.
We’ve written this guide to walk you through ten strategies to help you attract and nurture the right people. And the good news is that with ScoreApp, it’s going to be simple, affordable and effective.
Let’s get started.
1. Define your target audience
Before you create any new content, think carefully about who you’re talking to.
Get a crystal clear picture of your ICP—your ideal customer persona—visualize them, perhaps even give them a name and a backstory, and make sure your message is always focused and relevant.
No matter which platform you populate with your content, it’s a massive waste of time just to throw mud at a wall and hope it sticks. You only need to attract people who genuinely need you.
How to effectively define your target audience
Let’s go back to that ideal customer persona. Pin down demographics like their age, location and interests, then move on to their pain points, motivations, and goals.
Are you unsure about any of these? A ScoreApp survey is a simple way to gather the data you need and gain pre-qualified leads.
2. Create value-driven content
You’ve got a clear picture of who you’re talking to. Now what? This is where you think about the value of the content that you’re creating.
It must address your prospects’ interests and answer their needs. And it should educate, entertain and solve their problems—this is what builds trust with your new audience and establishes you as an expert.
If people see the value in what you’re offering, they’re far more likely to come back, stay loyal and share your brand with their friends and associates.
How to create content that grows your audience
Aim for blogs, videos, e-guides and quizzes that speak directly to your potential customers and their concerns.
For instance, if you’re a financial advisor, why not offer a ‘What’s Your Financial Health Score?’ to help people with a financial health check?
3. Leverage social media to start conversations
Social media isn’t the only way to broadcast your offer, but it’s a crucial piece of the puzzle. Its very name, ‘social’ media, is a huge hint that to be successful, you need fruitful and lasting relationships with genuine connections.
Yes, these platforms offer a huge opportunity to reach a vast number of people, but if you don’t post authentic content and interact regularly, then you won’t build a loyal community.
How to use social media effectively
Where do your ideal customers spend most of their time? Get on there, post consistently, engage with comments and join discussions. If you need to kickstart that interaction, why not share a fun personality quiz?
4. Build an email list early
On social media platforms, you’re at the mercy of algorithms. But your email list will always be exclusively yours. This is your direct line to your true audience as you build it.
By focusing on building your subscriber list right from the beginning, you’ll have a reliable way to share your updates, offers and insights with people who count.
How to build an email list
ScoreApp quizzes are highly effective lead magnets that add new subscribers to your list.
Imagine a brand new fitness trainer…what better way to capture an audience than by sharing a quiz like ‘Find Your Fitness Personality’?
5. Be consistent with your efforts
If you don’t have a consistent approach, you’ll lose vital momentum—and fast. When you’re building an audience, if you leave people hanging, they’ll simply lose interest.
Regular posting and communication prove that you’re reliable, trustworthy, and genuinely interested in delivering something that will improve their daily lives.
How to stay consistent
Use a content calendar to plan campaigns, integrate data you collect from your ScoreApp quiz and track what you’re doing.
Software tools like Sprout or Asana are there to help you—use them for consistent follow-ups and engagement.
6. Collaborate with complementary brands or influencers
An easy way to boost trust and credibility with your prospects is to team up with other influential businesses in your industry. Their endorsement gives you credibility with new communities and helps you fast-track your way to the right audience.
How to collaborate with others
Look for brands and influencers that share your values and have an audience that overlaps with yours. To find them, try good old-fashioned networking on LinkedIn, or meet them in person at carefully chosen events.
For example, if you’re a health and wellness entrepreneur, approach a popular yoga instructor and collaborate on a ‘Find Your Self-Care Style’ quiz. A win-win!
7. Use storytelling to connect emotionally
When it comes to the quality of your content, stories are the most powerful way to connect meaningfully with your audience. Sharing your journey, values, or great customer success stories makes your brand more relatable and memorable.
The science is clear—people buy from brands they feel connected to.
How to tell stories
If you’re not a natural storyteller, try collecting testimonials and feedback through ScoreApp surveys. These human stories will allow you to create genuinely relatable and authentic content.
Simply explain how your business has positively impacted real people’s lives, and people will ‘get it’.
8. Optimize for search engines (SEO)
If your audience can’t find you online, how can they become customers? Make it easy for them by optimizing your content for search engines.
When you do this, you’re driving organic traffic to your lead magnet and your website.
How to do SEO
Use a tool like Semrush to research commonly used keywords and phrases. If you were in your ideal customer’s shoes, which would you choose?
If you’re unsure where to begin, Google lists the most commonly asked questions about any topic. Once you know the right keywords and phrases you want to use, you can naturally include them when you create content.
9. Use analytics to refine your strategy
If it’s not broken, don’t fix it. But if it’s not working, then fix it as soon as possible!
You need the right data at your fingertips to make good decisions. Access to accurate and easily read data saves you time and money, so gather it as you build your audience.
How to get actionable data
Data from ScoreApp makes it simple to stay on top of the performance of your quizzes—i.e. how many people complete them and how they complete them. These insights will help you adjust your lead generation funnel and achieve better outcomes.
10. Offer interactive experiences
Interactive content is the best way to build a community that’s loyal and driven to buy from you—quizzes are exceptionally good at engaging while delivering value.
How to offer interactive content
With ScoreApp, personalised quizzes can be created in minutes using customizable templates and an AI helper to help populate them.
And if you need extra support or advice, there’s a huge bank of blogs and customer success stories to inform and inspire you.
How ScoreApp supports audience building from scratch
If you’re looking to build an audience for your business, ScoreApp’s quizzes have to be the perfect solution.
Let’s recap on the reasons why:
Key features:
- Interactive lead magnets: Captures attention and insights from prospects.
- Personalization tools: Tailors your messaging to their individual needs.
- Automation: Simplifies follow-ups and allows you to nurture relationships.
- Analytics: Tracks your content’s performance and helps you refine your approach.
Starting from scratch doesn’t mean starting from nothing. With ScoreApp, you can attract, engage, and nurture an audience that will help you grow your business and reach your goals.
Finding your ideal customers is easier than it’s ever been! Take the first step—try ScoreApp for FREE today.
