Automated lead generation is a great way to simplify data collection, especially if you’re using quizzes to get to know your audience. But to get the best results, you need to be tracking and optimising your output.
ScoreApp can help you with that.
ScoreApp gives businesses the tools to analyse lead data so they can build and evolve their lead generation strategy with ease.
But why is it so important to keep analysing and optimising? That’s the question this blog post is going to answer.
Why it’s crucial to track and measure your lead generation efforts
Every business with automated lead generation should use analytics to track and improve results. It’s the best way to fully grasp current ROI, as well as improve targeting. It might be that you need to refine your core messaging or reach out to a different section of the audience. Tracking analytics will show you the effectiveness of your strategy.
Key metrics to consider include:
- Lead quality – Are the customers you’re bringing in the right customers? How often do they match your target audience?
- Engagement rates – How frequently do your leads interact with your follow-up emails, sign-up pages, waiting lists or other lead magnets?
- Conversion rates – How many of the leads you’re attracting end up buying from you? If they don’t, then why not?
- Funnel drop-off points – Are potential customers losing interest at a certain point in the funnel? What’s turning them off there?
You can make the right adjustments at the right time by checking what’s working, what could be working better, and what isn’t working at all.
Key lead generation metrics to measure
Whatever lead magnet you’re using, it’s important to measure the metrics that come in. Quizzes, scorecards, surveys, and sign-up forms all give you data that ScoreApp can turn to your advantage.
Conversion rate
You need to know how many of your leads are hitting the buy button. Without conversions, you won’t have a business for long.
Using ScoreApp to understand your audience’s needs and desires will keep the conversions coming. Create personalised quizzes that get under the skin of each segment of your audience, and then it’s just a matter of nurturing them all the way to a sale with an effective sales funnel.
Lead quality score
How good are the leads you’re bringing in? Are they the people you want in your funnel? Prequalifying leads will make sure you attract only your dream clients. ScoreApp’s scoring system will show you how much of a match each lead is to your goals. If they score highly and warrant following up, you can send them one of your different email sequences.
And if the score is too low? Well, you can let them go, with the peace of mind that comes from making a data-led decision.
Engagement level
How engaging is your output? ScoreApp shows you everything you need to know, including:
- Quiz completion rates
- The time leads spend on your quizzes, landing pages, and webinars
- Any content or questions which cause drop-offs
Armed with that knowledge, you can develop a personalised approach that unlocks new levels of customer engagement.
Referral source tracking
Monitoring where your leads are coming from (social media, emails, paid advertising) helps build an effective strategy. And with that, you can better target your spend in each area for greater efficiency.
Boost your automated lead generation results with this data
Now you know what you’re looking for in your lead generation data, it’s time to put those analytics to work.
By using ScoreApp, you can take control of every aspect of the automated lead generation process. Adjusting copy and content, managing email responses, and creating new prequalifying questions is easy. And with integration available for a huge number of other popular programmes, you can work your own way.
Set benchmarks and goals
You can see the path to where you want to be by looking at where you are. This is where your initial data comes in handy, acting as a starting point to measure success from. By setting goals, you can see how effective the improvements to your automated lead generation are.
They don’t have to be end goals either. Putting in benchmarks along the way will give you more chances to make adjustments.
Improve landing page conversions
Landing pages are absolutely crucial for smooth and effective automated lead generation. They’re the part of the process where you can best demonstrate your value, and your ability to solve their specific problem. For the best results, landing pages need to hit key marks:
- Be specific and shout the singular aim of the page loud and proud.
- Tell leads exactly what you’re going to do for them and how.
- Make sure there’s a strong call to action to get the result you want.
- Check your landing page is optimised for mobile devices. Plenty of people use smartphones and tablets rather than PCs.
- Make every sentence count, and don’t bog readers down in waffle.
There’s more you can do to make your landing page irresistible. And the more attention you pay it, the more conversions you’ll see.
Identify drop-off points
ScoreApp’s data and analytics will show you where you’re losing leads. Is the tone or frequency of your follow-up emails a turn-off? Are the questions you’re asking relevant enough? Are your CTAs clear and direct?
Once you see where leads are dropping off, you can take action. Optimisation is key to keeping the funnel steady and effective. Your changes might not always do the trick, so we’d always recommend A/B testing to find the sweet spot.
Review the lead quality regularly
Not everyone who comes through your automated lead generation funnel is going to be the right person. And you don’t want to spend time and effort chasing and nurturing a lead who isn’t going to convert. The good news is you can do something about it – you just have to ask the right questions.
ScoreApp quizzes are extremely versatile and easily bring in the right people with a few precision tweaks. Refining your questions to better align with your ideal client profile ensures you maximise the relevance of leads going forward.
Share data with your whole team
Like every aspect of business, automated lead generation works best when everybody is singing from the same hymn sheet. Sales and marketing teams should be kept in the loop, so share your data, goals, and actions with them regularly. It’s the best way to end up with a strategy is agreed and adhered to across the board.
ScoreApp integrates with a number of workflow tools, including Slack and Google Sheets, so it’s easy to make sure everyone sees what they need to.
Sharing is caring, but it’s also the best way to guarantee your automated lead generation strategy, goals, and ROI are understood.
Summary
A successful automated lead generation funnel relies on tracking the data. By examining the impact of your process and making the right tweaks, you’ll make the system even more effective and increase conversions.
ScoreApp gives businesses the tools to see where improvements can be made and to get them done. No fuss, no hassle, just a streamlined process that works alongside the other platforms your business relies on.
Try ScoreApp for free and start optimising your automated lead generation process today.
