Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday.
With the right strategy, you can grow your audience, build momentum, and truly maximise your sales around that long weekend.
So, let’s craft the right Cyber Monday marketing strategy to make it happen for your brand!
Planning an exciting Cyber Monday offer
Your Cyber Monday marketing strategy will be all about promoting your deals. So, before you do anything else, get clear on WHAT you’re offering.
- Plan an awesome Cyber Monday deal – What does your specific target audience care about the most? Focus on that, and make your offer super valuable. This could be a big discount, a bundle centred around a specific theme (for example, if you sell B2C fitness products, you could launch a “home gym equipment” bundle), unique products or services (like a web developer offering 10 website audits in December) or additional perks that are only available around Cyber Monday, like free shipping or free support for tech products
- Create urgency – What makes your offer limited and unmissable? Highlight that element of scarcity to compel more customers to take action. For example, you might have limited stock, or your biggest 60% discount will only be available for your first 100 customers before going down to 50%
- Decide how this deal relates to Black Friday – Are you creating one big offer that’ll run from Black Friday to Cyber Monday included, or two separate ones? And if they’re different, what will you focus on each time?
3-step marketing strategy for Cyber Monday
Once you’ve come up with an offer idea, it’s time to plan the right marketing strategy to put it in front of as many target customers as possible.
As well as the main steps, we’ve included some tactics and examples you can draw inspiration from.
1. Pre-Cyber Monday prep: build anticipation
You can’t drop your offer out of the blue and expect people to notice it, care about it, and take action… especially when they’ve already seen all kinds of Black Friday deals!
Instead, start planning your Cyber Monday marketing strategy in advance (ideally, in October), collect new email addresses, and then build hype throughout November.
That way, you’ll set yourself up for success by launching your Cyber Monday deal to a list of people who expressed an interest in it and have already been nurtured.
Key Cyber Monday marketing tactics
- Collecting leads – Focus on this ASAP so that you can start building momentum via email in a targeted way (instead of relying on a generic email list or social media alone). For the best results, create a Cyber Monday waitlist. On your landing page, tease your offer and compel your audience to sign up: what exclusive deals and benefits will they get? Make them feel like VIPs, and inspire FOMO! With ScoreApp, you can take this one step further by attaching a quick quiz to your waitlist landing page (for example, “What’s Your Ideal Home Office Set-Up?”). As well as helping you stand out and engage more people, it’ll validate your offer idea, collect juicy data, and segment your audience (more on that soon!)
- Teaser Cyber Monday campaigns – Social media content, videos, ads with user-generated content, sneak peeks, “save the date” posts… Keep reaching new customers and building excitement. The main call to action? Signing up for your Cyber Monday waitlist, of course!
- Nurturing via email – Your pre-Cyber Monday prep should include a strategic email sequence to build excitement and FOMO. However, you’ll get the very best results when you segment your list first. So, we’ll show you how to do that next and then circle back to your nurturing sequence
2. Segment your audience for targeted promotions
There’s A LOT of online noise around Black Friday and Cyber Monday!
So, to cut right through it, grab your target audience’s attention by making your messaging relevant to them.
Personalised marketing leads to a 20% increase in sales, and you can take this to the next level by tailoring your offers to different segments, too.
Key Cyber Monday marketing tactics
- Customer segmentation – Divide your email list into groups based on their behaviours (like past purchases, browsing habits, or engagement levels) or preferences and needs. When you attach a ScoreApp quiz to your Cyber Monday waitlist, it’ll do this automatically for you. For example, a fashion brand could lead with a “What’s Your Fashion Style?” quiz, which will split those new subscribers into groups accordingly. Then, in your emails, you can personalise your messaging for each of them (like “Best items to embrace your [type of style]”)
- Personalised offers – Maximise your sales by creating separate deals but only recommending the perfect one for each segment. For instance, going back to our “What’s Your Fashion Style?” example, you could prepare different “Shop the look” bundles for each aesthetic
- Retarget Black Friday non-buyers – Send hyper-targeted messages to those who clicked on your Black Friday offer but didn’t buy. Make them feel like they missed out (because they did!), reference the product they looked at or added to their basket, and tempt them with additional perks like free shipping
3. Leverage email marketing to drive sales
Of course, you’ll want to use other marketing tactics too, like paid ads and social media.
However, when you prioritise emails, you get to reach your entire list organically and in a more personalised way (without over-paying for ads or battling with an algorithm that decides how many people see your content).
So, to really boost your sales, do this before, during, and after Cyber Monday.
Key Cyber Monday marketing tactics
- Nurturing – As teased before, after launching and promoting your Cyber Monday waitlist, you must contact your subscribers via email to build and maintain momentum. So, your waitlist sequence could involve exclusive insights, freebies, user-generated content, reviews from past customers, teasers and sneak peeks, and so on (need more inspiration? Our Black Friday email templates can work just as well for your Cyber Monday promotion). Don’t forget to personalise these emails for each segment as much as possible
- Countdown emails – Use countdown timers and targeted emails (along the lines of “Only 1 day to go”) to create excitement and FOMO, especially right before and during Cyber Monday itself
- Urgency and scarcity – You must give your audience a reason to buy NOW! So, keep reminding them of what makes your Cyber Monday deal limited (for example, you might have a limited stock of your tech products, or only the first 100 customers will receive a free mouse with their new keyboard)
- Abandoned cart emails – Over 80% of Cyber Monday customers end up abandoning their cart. Do you really want to leave that much money on the table? If the answer is “No” (smart!), set up abandoned cart reminders that go out within 24h. If someone still doesn’t buy, send them a different email with a bigger discount or incentive
- Staying in touch – It’d be ridiculously wasteful to forget about this engaged list after Cyber Monday. So, keep nurturing them with relevant and personalised messages. Use your new insights to inform future marketing campaigns, and offer new exciting deals to your subscribers (for example, leading up to Christmas)
Create your Cyber Monday sales funnel with ScoreApp
Most competitors will churn out the same generic discounts. Instead, you can stand out and maximise your sales with a ScoreApp funnel for Cyber Monday:
- Promote your upcoming deal on a landing page
- Attach a valuable quiz to collect insights and segment your subscribers
- Connect it with your email marketing platform and set up a Cyber Monday waitlist sequence
- Nurture your subscribers with personalised emails and offers
- Skyrocket your sales
So, start by creating your Cyber Monday waitlist and quiz with ScoreApp today and for FREE.
