7 Ways to Use a Personality Quiz to Grow Your Business

Personality quizzes are online tests revealing something about the participant’s character or preferences.

Most business owners only see them as fun gimmicks, but you are about to discover different ways of using them to GROW your company or brand.

And if you plan it properly and build a simple funnel around your personality quiz? You can unlock all these benefits in one go (and ScoreApp, our quiz marketing platform, makes it a breeze).

But let’s look at each tactic or goal individually so you can prioritize what matters the most to you.

1. Boosting engagement and brand awareness

Every day, your audience sees A TON of online content. So, to grab their attention, stand out, and make an impression, you must offer them something fresh and relevant. 

Cue… a quiz revealing insights about them!

How to do that

• Plan a fun and shareable personality quiz that’s aligned with your brand and speaks directly to your target customers’ needs or wants
• Share it EVERYWHERE, from having it on your website to sending it to your email list and creating new marketing content around it
• Encourage your participants to do the same, using social share buttons and a compelling call to action

With ScoreApp, you can take this to the next level through attractive landing pages, pop-ups, embed codes, social share buttons, and dynamic results.

Example

A travel agency could launch an engaging quiz titled “Which Travel Style Matches Your Personality?” 

Then, as well as valuable and fun results, they could use a prompt along the lines of “Share this quiz with your friends to see who matches your travel personality.”

2. Increasing lead generation

Many businesses make the mistake of stopping at brand awareness. For example, they create personality quizzes with results that disappear after someone clicks away.

Instead, you should always capture your participants’ details to then contact them directly (otherwise, they’ll keep scrolling and forget about your brand).

How to do that

• Treat your personality quiz as a lead magnet: on your landing page or sign-up form, ask your audience to share their name and email address, focusing on how this will benefit them (for example, “to unlock your results” or “to receive your personalized report”)
• Connect your personality quiz to your CRM or email marketing platform to store their contact details and key insights

With ScoreApp, you can capture new leads at the start or end of the quiz, but we recommend the former. That way, even if someone were to abandon it, you can still contact them and re-engage them. Smart, right?

Example

A marketing agency could create a personality quiz for business owners DIYing their marketing, titled “What’s Your Marketing Superpower?”

After asking them to share their email, the quiz will send them valuable results and a customized PDF report.

3. Gaining market research insights

To make sales smoothly and consistently, you must reeeeeally know your audience. Otherwise, your messaging and marketing are going to be too generic to connect with them.

What if you could ask them lots of questions about their preferences, needs, or behaviors (without annoying them)? Duh, that’s literally a personality quiz in a nutshell!

How to do that

• Get clear on what you need to find out with your market research quiz
• Plan strategic questions to uncover those insights (while still including some more light-hearted and engaging ones, too)
• Analyze your data and results regularly, spotting trends, patterns, and gaps
• Use that to inform the rest of your funnel (more on that soon) and your overall marketing and product development

As well as helping you collect a goldmine of data, ScoreApp gives you in-depth analytics to easily make sense of them.

Example

A SaaS company could create a personality quiz titled “What’s Your Biggest Productivity Challenge?”

Then, after analyzing their participants’ results, they’ll get to refine their software or even launch a new product or add-on to target that pain point.

4. Segmenting your audience and personalizing your marketing

With traditional lead magnets and PDFs, you only get someone’s name and email address. So, most businesses lead with the same nurturing sequences, trying to sell the same offer to everyone (bo-ring!).

Instead, you can use your participants’ answers to personalize the rest of your quiz funnel around their unique personality, preferences, needs, and behaviors. No wonder personalized marketing leads to a 20% increase in sales!

How to do that

• Decide how you wish to segment your participants. This should be based on their personality type while also feeding into your offering
• Plan questions that’ll allow you to do that automatically (for example, “If you had a magic wand, which of these problems would you get rid of first?”), and prepare different results pages for each segment
• Connect your personality quiz with your CRM or email marketing platform, and set up separate nurturing sequences. Lead with what’s most relevant to each segment (like their biggest pain point, or sales enablement content tackling their misconceptions) until it’s time to recommend the best product or service for them 

Thanks to ScoreApp’s features and integrations, you can build a full funnel that keeps nurturing your leads in a personalized way, turning more of them into customers.

Example

“What’s Your Skin Type?” could be a strategic personality quiz idea for a cosmetics brand.

Then, they could nurture their leads with different email sequences for each skin type, sharing tips, valuable content, and relevant product recommendations.

5. Educating your customers 

95% of your target customers are NOT ready to buy, even though they have a relevant goal or a problem you can solve with your offering.

So, instead of lecturing them, use your personality quiz to educate them in an engaging and tailored way. 

Once they’re ready to buy? They’ll immediately think of your brand (sorry, competitors).

How to do that

• Plan an attractive personality quiz that positions you as a helpful authority in your target audience’s eyes 
• Include tactical questions that’ll give you the data you need while making them look at something from a different perspective 
• Blow their minds with valuable and personalized results pages, nurturing sequences, and content

With ScoreApp, you’ll wow your audience with in-depth results pages and educate each segment in a personalized way, all automatically.

Example

A fitness coach could offer a quiz titled “How Healthy Are Your Daily Habits?”

They’ll then share different results, emails, and resources for each segment, shifting their beliefs and helping them look at their daily habits with fresh eyes. 

Finally, each sequence will recommend the most relevant upsell, like a digital product, 1:1 session, or longer coaching program.

6. Increasing your sales 

You probably figured it out by now but… when you build a personality quiz funnel? It won’t just engage, entertain, and educate your audience. It’ll do it in a way that feeds into an unmissable call to action.

And unlike with generic and static lead magnets, it won’t be the same for everyone. It’ll be the BEST product, service, or next step for each participant (which is why it’s much more effective).

How to do that

• Decide what calls to action you want to offer to your audience (for example, this could be a specific product recommendation or a tailored invitation to get on a call to discuss their quiz results)
• Use your personality quiz to segment your participants and nurture them in a personalized way (see above) until they’re ready to receive that offer

With ScoreApp, you can do that automatically by connecting your quiz to your email marketing platform or CRM, using your new data to tailor your marketing and trigger the right touchpoints.

Example

An online clothing brand could retain more website visitors by offering them a “What’s Your Fashion Aesthetic?” quiz. 

They could then send them emails with styling tips and inspiration, including calls to action leading to a curated shopping page for their aesthetic. And why not throw in a juicy discount, too?

7. Promoting an event or service

Personality quizzes can grow your business or sell your offering in evergreen mode. But what if you were also hoping to promote something specific or with a shorter shelf life (like a one-time offer, in-person event, or webinar)?

Good news: they’ll work just as well!

How to do that

• Create an attractive personality quiz that feeds into this specific event or service
• Promote it EVERYWHERE, and create new marketing content around it
• Plan a simple funnel: set up tailored nurturing emails that prime your audience for that event or service promotion
• If you’re planning various webinars or a multi-track event, you could even use your personality quiz to recommend the best option for each participant

ScoreApp lets you create multiple scorecards and personality quizzes, from evergreen ones to more targeted and time-limited lead magnets.

Example

Let’s say a business coach is planning a paid leadership workshop. 

Instead of dropping it out of the blue, they could launch and promote a “What’s Your Leadership Style?” quiz.

Then, their leads will receive different nurturing sequences depending on their results, until it’s time for that call to action.

Create your ScoreApp personality quiz in minutes

With ScoreApp, you can go beyond a standalone quiz for fun. You’ll get to create a full funnel that keeps growing your business in different ways.

So, use our drag-and-drop builder, or customize a pre-made template (psst: this superpower and persona templates are perfect for personality quizzes). And after connecting it to your CRM or email marketing platform, you’ll keep nurturing your audience in a tailored way until they’re ready to buy. 

So, start growing your business: launch your ScoreApp personality quiz today and for FREE.