9 Ways To Use Social Media To Increase Email Subscribers

Chances are you’ll know that two pillars of a strong inbound marketing strategy are a healthy email list and a consistent social media presence. Almost everyone does these days. 

But did you know you can use social media to increase subscribers? That leveraging social media lets you get a head start on building a high-quality email list? 

It’s true. You can put your social media to work for the benefit of your email strategy, to bring in subscribers, nurture leads, and drive conversions. And that’s on top of everything you already rely on it for. 

Best of all, you’ll end up with a strong email list that you own, not one that’s in the hands of a (potentially unscrupulous) social media company.

Sounds good, doesn’t it? That’s why we’ve put together this blog post to show you how to get email subscribers through social media. We’ll also be looking at how best to use specific platforms such as Instagram for building your email list. 

Let’s get to it. Here’s everything you need to know to get email subscribers from social media, with a little help from ScoreApp. 

Why you need to get email subscribers from your social media audience

First thing’s first. You’d be forgiven for wondering why it’s so important to use social media to increase email subscribers. Especially if you’ve had success keeping the two separate up to this point. 

The answer is that email is one of the most powerful and versatile tools at your disposal. Since it relies on opt-in, you get access to businesses and individuals with their consent and a pre-existing interest. Whereas paid advertisement can’t always be trusted, and social media is a crowded landscape, email hits every lead in their inbox.

By using personalization and automated workflows, you can create an efficient email marketing strategy that significantly increases open and clickthrough rates. Especially when you use tried and tested campaign types:

• Welcome series: Introduce customers to your business. Use data from lead magnets to create personalized content that makes an impact and nurtures stronger relationships. 
• Educational series: Give your email list more information about your products or services, as well as how they work. Add value with how-to guides and help them get the most out of their purchase. Using gated content gives you another chance to gather data. 
• Promotional campaigns: Use discounts, access to exclusive online content (webinars, for instance), and invites to events to improve your standing with leads. Personalize your campaigns with data from your ScoreApp quizzes to add value and make the best impression.
• Re-engagement campaigns: Reach lapsed customers and get them back on side. Whether they haven’t purchased in a while or they left an abandoned cart, send a targeted incentive to let them know you miss them and entice them back. 
• Customer success stories: Testimonials and reviews are a great way to prove your expertise. Your ScoreApp data will tell you what pain points are relevant to individuals and segments of your email list so you can pick a matching case study to hit the spot and build trust. 

Of course, you need to have a healthy email list in place for any of the above to work. That’s where your social media following comes in.

Here’s your 9-step plan to learn how to get email subscribers through social media.

1. Offer an irresistible lead magnet

Nobody does something for nothing. If you want to use social media to increase your email subscribers, then you’re going to have to dangle something in front of them they can’t say no to. You need to offer an irresistible lead magnet to draw them in and onto your email list. Once you have your lead magnet set up, you can promote it like crazy over your social media platforms to maximize coverage.

But what lead magnets have the best chance of hooking potential customers? Let’s take a look at some of the bets, and how ScoreApp helps you get the best out of them.

Assessment quizzes

Assessment quizzes give you deep, actionable insights into your leads. They can be made to be fun to complete, and target specific pain points within the industry. Even better, every completed quiz works to segment your email list, creating a higher-quality set of leads and enabling personalization. 

Take advantage of ScoreApp’s templates, and create assessment quizzes that inform both you and your lead in no time. Once they’ve submitted their answers, send a follow-up email that breaks down their results and what they mean. Oh, and be sure to include a link to sign up to your email list while you’re at it. 

Mini-courses 

Video mini-courses can help your business in different ways. They build trust, showcase the value, knowledge, and skills you bring, and warm up leads who aren’t yet committed. 

Especially useful are courses that solve a particular pain point. 

Mini-courses have to be meticulously planned in advance if they’re to prove valuable. Ask yourself:

• What is the goal? Is it to educate, introduce services, or pre-empt a product launch?
• Who is the target audience? Tailor your content to your ideal client and the issue they’re facing.
• How can the problem be addressed? Offer clear, engaging solutions. Be sure to highlight that you are the solution.
• Why should people sign up? Do you have a strong enough hook?

Once you’re happy and your course is recorded, you can promote it on social media. Sign-up to the email list will be required, naturally. 

Surveys 

Surveys are a chance to give and receive instant feedback, either in response to quiz answers or as a follow-up to a webinar or other event. ScoreApp will automatically group responses, making it easier than ever to spot the best leads and re-engage with tailored messaging.

You can build a survey with ScoreApp in a matter of minutes. If you want to take things to the next level, consider a gifted survey. Gifted surveys tend to be longer and more in depth, but offer a tangible reward at the end to attract ideal clients.

You can use prizes such as: 

• A book or other resource (physical or digital)
• A free consultation or special offer
• Access to gated content
• Access to webinars or mini-courses.

Or literally anything else that would be of value to your target audience. Whatever you use, it’s good to have an incentive to get people to take part and join your email list.

Profile quizzes 

A personality profile quiz is more than a fun distraction—it’s a powerful lead magnet that teaches people more about themselves. In return, you get the chance to nurture your lead further through email sequences, as well as adding them to well-defined segments in your email list. 

All you need to do is create a landing page, come up with some engaging questions, and sync ScoreApp with your CRM to use the data from each quiz completion more effectively. 

2. Run a social media competition or giveaway

We all love a competition. The chance to get something for free? Sign us up, right this moment. Your social media followers probably think the same, and you can use that. 

First, offer a prize that aligns with your audience’s interests. You can draw on the ScoreApp quiz data in your CRM to find something with mass appeal, like a consultation, a service upgrade, or a discount. Next, promote it heavily across your social media, to build excitement. If appropriate, influencer collaborations can help increase buzz. 

Finally, make sure that email sign-up is a requirement to entry. Then you can sit back and watch your list grow with warm leads. 

3. Create a LinkedIn Newsletter

Since LinkedIn is more professionally focused, there will be plenty of leads who see the value of what you offer. And it’s easy to grab their attention, as LinkedIn lets you create a newsletter that can be subscribed to with just one click. 

End each installment with a strong CTA—one that encourages readers to sign up to your email list to gain access to exclusive content, freebies, and special offers. You’ll have a steady stream of high-quality leads in no time. 

4. Host live streams or webinars

One frequently successful way to get email subscribers from social media is to piggyback on other activities. Hosting live Q&A sessions, training, or workshops through streaming and conferencing tools lets you show off your products/services and abilities. It can also be used as a way to grab subscribers, especially if you’ve filled your webinar with the right people from the off. 

Make a point of mentioning your email list throughout, as well as any benefits and bonus materials that membership grants access to (exclusive blog posts, replays of the session, further reading, etc). Lastly, your sign-up form should be easy to find. Pin it to the top of the comments page, or put it in your social bio. 

5. Repurpose high-performing content

If you’ve created an exceptional, high-performing piece of content, then why use it just once?

Instead, your best-performing social media posts and blog posts can be put to good use in a different format. 

Creating a deep-dive guide from multiple sources will give you a new resource that further demonstrates your value. Release it as a free PDF (with an email sign-up required for access, of course) to draw more people onto your list. 

6. Collaborate with influencers or partners

Every industry has influencers. They may not be teenagers on TikTok, but they can be sector leaders, trusted information sources, or even businesses and brands whose products and services complement yours.

If you can, team up with these influencers. You can pool resources for a joint giveaway, swap content on each other’s platforms, or run a webinar together. Just make sure you establish email sign-up as a condition of entry.

7. Use polls and engagement posts

If you want to use social media to increase your email subscribers, then courting engagement is a good way to do it. Don’t just broadcast—get your followers involved by using polls and questionnaires relating to your niche. This can be a fun way to find out how much leads know about your business and product or service, or even to show off how you solve problems with a ‘correct’ answer. 

When someone answers, you can follow up and get them on your email list. Slide into their DMs with a personalized message that ends with a link to subscribe. This is a particularly useful tactic if you’re wondering how to build an email list on Instagram.

8. Promote exclusive email-only content

Of course, one way to get email subscribers from social media is to tell your followers what they’re missing. Don’t be shy or make the contents of your email mysterious—tell your social media connections what they’ll get by signing up. Make the exclusive tips, the early access to events, and the discounts irresistible. 

If the FOMO is real, and people know the only way to be in the club is by signing up to the email list, then that’s what they’ll do. 

9. Use video marketing 

You should never be afraid to embrace new social media channels and formats. Getting started with video content can feel daunting, but the amount of traffic on YouTube and TikTok means it’s not to be sniffed at. Repurposing webinar content for YouTube shorts and TikTok content is one way to get started. 

However you approach video content, include a CTA at the end to drive email subscriptions. By advertising more in-depth analysis and further insights, you can leverage viewers who want to know more. Put a sign-up link where it can be easily found—preferably in your bio and at the top of the comments section. 

Other tips for getting email subscribers from social media

If you do even half of this, then you’ll find it much easier to get email subscribers from social media. We’d recommend doing everything, but finding what works best for you is a good way to bolster your subscriber numbers. You don’t have to do it all at once.

If you’re ready to get to grips with some of the advanced techniques, then there’s even more you can do to use social media to increase your email subscribers. Think of it as a garnish—a sprinkle of best practice that optimizes your chances of turning followers and lurkers into subscribers. 

Pin a sign-up post

One of the quickest ways to get email subscribers from social media is with a pinned post. Whether you’re using X (formerly Twitter—always Twitter to some of us), LinkedIn, or Facebook, having a post at the top of your feed that highlights the benefits of subscribing guarantees eyes on your content. 

As well as the reasons why visitors should subscribe, include a strong CTA and a link to sign up and opt in. 

Add a sign-up link to your profiles

Make it easy for interested parties to opt in by adding links to your profile information. Linktree, Beacons, and other tools exist for this very purpose, so put them to good use and direct visitors to your email list landing page. 

As always, include a clear CTA to tell readers where the link takes them and what’s expected of them. Be direct and to the point. 

For example, your CTA could be:

• ‘Get the best strategies and tips straight to your inbox—subscribe here!’
• ‘Sign up now to grab your free [resource name].’

Use Instagram and Facebook stories with swipe-up links

Judicious use of Instagram stories is one way of building an email list on Instagram. 

If you have 10k+ followers and swipe-up links (or use link stickers), then you can build sign-up into your stories. If not, then use polls and question stickers to garner engagement. Once someone replies, hit them up with a DM and the link to your email sign-up. 

Run paid ads to an opt-in page

You can use your ideal lead profile to target similar people on social media. 

Facebook, Instagram, LinkedIn, and Pinterest all let you host paid ads for driving traffic to your email opt-in landing page. You can heavily customize your ad audience, too, which will guarantee a degree of success no matter how much you budget for.

Convert commenters into subscribers

Anybody who comments on social media posts is engaging with your brand, and that’s something you can use. Especially when you solicit the comments. 

A post asking users to comment in a specific way (a ‘yes’ will do) to receive a freebie will bring warm leads to your door. From there, you can DM them the link to sign up. It sounds like a lot of manual intervention, but automation can take the strain. Check out ManyChat and other chatbots to streamline the process. 

Get email subscribers from social media, with the help of ScoreApp 

If you’ve ever wondered how to get email subscribers through social media, you should now have the answer. There are loads of ways to create a business-owned email list of ideal clients and warm leads, as well as extra touches to make the flow of sign-ups even smoother. 

Whether you’re using the spaces provided by social media platforms to guide leads to your email landing page, or creating content to entice them toward it, it’s all fair game. However you do it, ScoreApp will be there to segment your email list for better-personalized marketing. 

Speaking of ScoreApp, it would be remiss of us not to come back to what we believe is the best way to get email subscribers from social media: having a strong and engaging lead magnet. 

Whether you’re using:

• Assessment quizzes
• Video mini-courses
• Surveys and questionnaires
• Profile quizzes

ScoreApp gives you the tools to make an alluring lead magnet quickly and efficiently. And once you have people hooked, it’s just a matter of showing them the way to your email list and making sure they feel the benefit of signing up. 

ScoreApp is free to try, so now is the perfect time to put it to use and get email subscribers from social media. Try it today, and see the results for yourself.