So you’re launching a new product or service, and you decided to create a waitlist.
This is a great strategy to collect signals of interest from your audience and have a list of prospects lined up to take action when your offer becomes available.
Except… how exactly do you go about creating a waitlist?
How will you create a landing page and what will it look like? What information should you include? Will it take ages to build? Do you need extra software or technology? How will you encourage your prospective customers to sign up and keep them engaged and interested?
There’s one very simple answer to all these questions.
And that’s using one of the ready-made ScoreApp waitlist templates.
They make the process of creating a waitlist easier, more efficient, and less time-consuming. You don’t need to worry about landing page copy, design, or technology. Instead, you can just focus on your launch.
So let’s take a step back and walk through the process from start to finish.
How do I create a waiting list?
Before you can create a waiting list for your upcoming launch, you need to ‘get your ducks in a row’ and make a few key decisions.
- Know your audience and offer. What is your product or service? Who is it for, and what does it help them do? Make sure you tailor your messaging and attract the right people to your waitlist.
- Set your launch date. This gives your potential customers a timeline to work towards and creates urgency for them to sign up.
- Choose technology. Using a platform like ScoreApp helps you manage your waitlist easily and efficiently. Plus, you get to collect important data about your audience, too.
- Create a landing page. You want something eye-catching and compelling that showcases your product and highlights the benefits of joining your waitlist. Your landing page is what converts anonymous website visitors into sign-ups.
- Promote your waitlist. Once that’s all ready, you need people to know about your waitlist! So share it on social media, through your email marketing, networking, speaking engagements, etc.
- Keep your waitlist subscribers updated. Email marketing is great for keeping your audience engaged and informed about any updates leading up to the launch date. It’s also an opportunity to use the feedback from your waitlist to tweak your offer or marketing copy.
- Launch. And finally, launch your offer! You’ve built momentum and generated excitement with your prospects, who are on the sidelines ready to buy as soon as your product becomes available. Now’s the time to reap the benefits of your hard work and watch those sales coming in!
How to produce a great waitlist page
Your waitlist landing page is a key component to the success of your launch. So what will that look like? What information will you need to include?
Your waitlist landing page needs to communicate the value proposition of your product or service. It tells people what you’re offering and highlights how it benefits them.
When people land on your page, they need to be super clear on why they should join your waitlist. So use the real estate on your page to build excitement around your launch!
For example, you can tease exclusive features or limited-time offers to create a sense of anticipation and urgency for people to sign up.
Use engaging, persuasive language and compelling visuals that encourage your audience to take action and give you their email address in exchange for a spot on your waitlist.
Do all this, and you’ll have a landing page that captures attention, generates interest, and drives conversions.
So let’s break all these components down.
Things to include on your waitlist landing page
- A strong value proposition. This is an attention-grabbing and persuasive statement that explains the unique benefits and value of what you’re selling. What problem do you solve? What need do you fulfill? How are you different from your competitors? Make people want to sign up for your waitlist!
- A clear and compelling call to action (CTA). Use eye-catching CTA buttons that prompt visitors to join your waitlist. Make it super easy for them to take action.
- Reason to sign up early. Why should people sign up to your waitlist now? Are you providing exclusive access to new features or time-bound bonuses or discounts? Are there limited places for your course or event, for example? Create a sense of urgency that makes people want to take action now.
- Social proof. Include customer testimonials or reviews. This helps you build trust and credibility.
- Clear and concise copy. Explain the key benefits, features, and reasons to join the waitlist in a way that resonates with your target audience. Speak their language!
- Easy-to-use email sign-up form. Use minimal fields and streamline the sign-up process. Make it convenient for visitors to give you their contact details, and don’t ask for information you don’t need.
- Story about why you’re launching. This helps you create an emotional connection with your audience. Let them see and understand the motivation and passion behind your brand.
- Short bio or profile about you/your company. You want to build as much trust and credibility as you can with your audience. So give them some insight into the people behind the product or service they’re signing up for.
Waitlist question ideas to pre-qualify leads
When building a waitlist, you don’t want just anyone on it – you want leads who are the right fit for your business. Because those are the people who will buy from you!
To get the right people to sign up, you not only need to create copy that resonates with them but also pre-qualify your leads to make sure they’re interested in your offers. And the best strategy to do that is to ask them some key questions.
So what kind of questions can you ask to pre-qualify leads before they join your waitlist?
- Contact information. Name, email address, and phone number (if necessary).
- Demographic information. For example, business location, age range, occupation, job title, and budget sign-off powers.
- Industry. What industry do they work in? This helps you understand your reach and eliminate unfit leads.
- Interest level. How interested (on a scale from 1 to 10) are people in buying the product or service you’re offering?
- Product-specific questions. What specific problem(s) do people want to solve?
- Budget and timeline. If applicable, ask about budget range, urgency, finance options, and payment preferences.
- Investment. If relevant, gauge interest from potential investors by offering an angel investor pitch.
- Open questions. Allow your audience to provide additional feedback or suggestions for future creations.
Use the ScoreApp waitlist templates!
Not sure how to design or word the key features of a great waitlist landing page?
You don’t have to!
Because everything you need is already built into the ScoreApp waitlist templates. All you have to do is incorporate your branding and fill in the blanks with the details of your offer.
The page design, structure, and layout are already there. And so is the wording! Add in information about your product or service, and you’re good to go.
It doesn’t get easier than that!
So let’s take a look at the two available templates.
Ready-to-go waitlist template: Option 1
The first of the two ScoreApp templates is simple and minimalist. It includes an engaging, self-qualifying value proposition question and a clear call-to-action button at the top of the page.
With ready-to-be-filled sections of short, punchy text, the template makes it super easy for you to tell your audience:
- What they get with your solution (e.g. the benefits).
- What problem they can solve and what ‘pain’ they can avoid.
- Why solving their particular problem with your solution matters.
The template also includes a captivating layout and visually appealing graphic elements under the heading “Unlock Early Access and Exclusive Insights”. This section allows you to easily explain:
- Why people should join the waitlist now.
- Why they should answer 6 simple questions to let you know exactly what they want to achieve.
- And confirm that, by registering, they’ll receive early access to your solution when it launches.
The template also incorporates a handy section where you can talk more about yourself and your brand. This is your chance to build trust and credibility by telling your prospects why they should work with you. Let them know how long you’ve been in business, how many other people in a similar situation you’ve helped, what results you achieved, etc.
The template is all ready to go, and filling these sections couldn’t be easier – all you have to do is customise it for your brand and your solution.
You don’t have to worry about design, where to position your call-to-action buttons, what type of information to include and where, etc. ScoreApp has done all the thinking and heavy lifting for you!
This template is perfect for businesses focusing on technology, innovation, personal development, self-improvement, education, health and wellness, and more.
It can also be used by startups, educational platforms, coaching services, and any companies offering innovative solutions to their customers.
Ready-to-go waitlist template: Option 2
The second ScoreApp waitlist template is eye-catching and bold. It opens with a powerful customer proposition statement: “Join the waitlist and supercharge your <topic>”.
Rather than having call-to-action buttons that read ‘Join our waitlist’, this template encourages your audience to register their interest in your upcoming solution.
You’re asking people to get early access to your latest innovation and become part of the ‘inner circle community that gets priority access and information’.
The copy screams exclusivity and gives a sense of real anticipation and excitement about your upcoming launch. It positions your solution as ground-breaking, revolutionary, and extremely valuable.
The template also has a well-designed section that allows you to easily showcase the companies you’ve worked with, as well as an ‘About Us’ section to tell your audience more about your business.
The cherry on top? If you’re planning on giving your prospects a bonus for registering for your waitlist (fantastic for instant gratification), this template has an additional section for that. You’ll find it at the bottom of the page under the heading “Join the waitlist and get access to a great bonus.”
This template is perfect for businesses or products/services related to education, career advancement, personal development, self-improvement, technology, innovation, and health and wellness.
It could be used for memberships, online courses, career coaching services, personal growth platforms, innovative tech startups, health and wellness, and any other companies offering new solutions to their audience.
Use ScoreApp to create your waitlist in minutes
Creating a waitlist for your upcoming launch has never been easier with the ScoreApp templates! We provide a step-by-step guide on how to create a compelling landing page, attract the right audience, and pre-qualify your leads.
Whether you’re in technology, personal development, education, health and wellness, or many more industries and niches, the ScoreApp templates effortlessly cater to your business needs.
So why wait? Use ScoreApp to create your waitlist in minutes and start generating excitement and anticipation for your upcoming launch. Try it for free now.
