Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every stage of their journey.
When you create a funnel – rather than a webinar and hoping people show up – you offer a level of value that converts your leads into loyal paying customers.
With a strategic approach and the right tools for the job, you can boost attendance rates and earn the best possible return for your webinar marketing efforts.
In this guide, we’re going to explain the key features of a webinar funnel and how to create one for your business. We’re also going to tell you how to use ScoreApp to optimise every step of the journey.
The business-boosting benefits of a webinar funnel
Around 95% of business owners say webinars play a key part in their marketing efforts – and for good reason.
The problem so many businesses have when it comes to webinar marketing is keeping their registrants interested enough to attend or engaged enough to convert after the event. But not with a funnel.
When you create a cohesive webinar funnel, you will:
- Attract better-quality leads by qualifying them before the event to ensure they are relevant and likely to find value in what you have to offer
- Inspire more engagement with interactive content tailored to your audience’s needs during the webinar
- Boost conversions with automated follow-up messaging that resonates with your attendees and their needs.
How ScoreApp can optimise your webinar funnel
With tools that integrate with your existing email marketing or CMS with ease, ScoreApp makes it easy to capture your leads’ attention and nurture them with personalised marketing content throughout their journey.
Using ScoreApp’s tools, you can optimise every stage of the funnel, from sign-up and pre-qualification to following up with attendees after the event to increase conversions.
What is a webinar funnel?
Now you know the benefits, let’s consider what a webinar funnel is with a practical definition:
A webinar funnel is the process of nurturing your prospects, from registration right through to post-webinar follow-ups, with the ultimate goal of converting them into customers.
By seeing webinar marketing as an experience you’re offering to your target audience, you can break it down into key stages. This will empower you to interact with your registrants on a personal level and transform them into paying customers.
The webinar funnel includes three main stages:
1. Attracting your registrants: This phase involves inspiring potential leads to sign up to your webinar.
2. Interactive engagement: This stage of the funnel is all about interacting with your attendees during the webinar and delivering valuable content.
3. Post-webinar follow-up: The third and final part is where you follow up with attendees, as well as non-attendees, with personalised messaging to nurture them further and drive conversions.
Setting up your webinar funnel: the essential steps
We’ve explored the essential stages of an effective webinar funnel – now let’s look at how to set one up in a little more detail.
Step 1: Create a webinar registration page
Creating a webinar landing page will attract the attention of your target attendees and explain the value of registering. It will also play a key role in streamlining the sign-up process.
During the sign-up process, you can launch an interactive quiz and ask those all-important pre-qualifying questions to collect useful attendee data and filter out any leads who are unlikely to engage with your webinar content.
How ScoreApp helps with webinar registration
Using ScoreApp’s dynamic range of interactive quizzes, landing page creation tools, and visually striking webinar registration template to your advantage, you’ll capture your audience’s attention from the get-go.
Each tool and template is customisable – so you can create a sign-up process that’s slick, engaging, and insightful – and offers access to invaluable attendee data while boosting your webinar attendance rates.
Step 2: Engage attendees during your webinar
Once you’ve attracted your leads and pre-qualified them, it’s time for the engagement part of the process.
With interactive assets such as live polls, surveys, and Q&As at your disposal, you’ll encourage audience participation while holding their attention from start to finish. Polls and surveys are also a savvy way of gathering more insights about your attendees during the webinar.
With ScoreApp, you can share fully interactive surveys and polls with your audience during your webinar to boost engagement and get to know your audience on a deeper level.
Step 3: Automate your post-webinar follow-ups
If you’ve held your attendees’ attention with your value-driven content, interactive elements, and your natural charm, you’ll have a host of warm leads on your hands. Now it’s time to follow up.
The post-webinar engagement stage is crucial, as it’s your chance to convert your attendees into paying customers. It’s what we call the deal-sealing phase.
When you send personalised email follow-up content based on your attendees’ level of engagement and poll, survey, or quiz answers, you can offer the kind of additional value that will inspire them to commit to your product or service.
You can send:
- Tailored thank you messages
- Exclusive content related to your webinar
- Webinar replays
- Personalised offers or incentives
- Post-webinar feedback forms
Each of these approaches will keep the conversation going and drive your attendees towards the final stage of your webinar funnel.
How ScoreApp helps you follow up effectively
As you can integrate ScoreApp with your existing email marketing tool, it’s possible to send automated follow-up content that sparks post-webinar engagement and builds trust.
Our flawless integration and automation features make nurturing your webinar leads swift, seamless, and consistently successful.
You can send the types of follow-up content we discussed to specific segments of your audience based on their needs or level of interest and build a rapport that will increase your chances of turning them into long-standing fans of your brand.
Set up your webinar funnel for better lead generation with ScoreApp
Following the three key steps of setting up a well-designed webinar funnel will ensure you attract better quality leads, prompt them to attend your event, and increase your conversion rates.
From creating a slick webinar landing page and pre-qualifying your leads with a quiz to encourage live interaction and following up with your attendees, ScoreApp will help you every step of the way.
Are you ready to create a webinar funnel and generate the best-quality leads for your business? Try ScoreApp for FREE today.
