As a B2B business, it can feel like you’re constantly trying to come up with new ways to engage with your target customers. A great option is hosting webinars, as they provide an interactive way to engage with lots of potential customers in one go.
Webinars provide a golden opportunity to turn warm leads into red-hot prospects.
But whether you’re considering hosting a webinar for the first time or you want to focus on improving your conversion rate, it needs to be engaging and carefully planned. Quizzes with tools like ScoreApp are a great way to offer an enjoyable and interactive experience for every attendee, turning them into warm leads and eventually, sales…
In this blog, we will break down how you can use interactive quizzes before, during, and after your webinar to enhance the experience of everyone who registers.
Capture the interest of your webinar attendees
By signing up, someone has signalled a genuine interest in what you offer. Webinars provide you with a private space to deliver engaging, valuable content to your target audience – and the opportunity to promote your offers after you have won their trust.
It’s no wonder they’re becoming an increasingly popular tool, with research showing that 73% of surveyed marketers believe webinars are the best way to generate warm prospects.
You have each person’s undivided attention for the duration of the webinar. If you use that time to develop trust, share valuable information, and build relationships, why wouldn’t they want to buy from you at the end?
Now let’s get into the specifics of hosting webinars so good that people shout about it online afterwards…
What makes a great webinar experience?
The average webinar conversion rate is 55%. If you can deliver an engaging, valuable, and interactive webinar, you can easily walk away with brand-new customers and get that conversion rate even higher…
That’s where quizzes come in. Using quizzes within your webinar can lead to increased engagement, enhanced learning, and help you collate valuable data on ways to improve your future webinars.
They can also be used to attract and pre-qualify attendees before they attend and as a way of collecting feedback and personalising follow-up activity afterwards.
Here are the key elements behind creating a great webinar.
1. Present engaging webinar content
Make sure any content you share in your webinar is relevant and valuable to your audience.
Each person who attends your webinar is taking time out of their busy day to join because they are interested in learning something new.
Your content needs to match what you promise. If you promote your webinar as covering one topic and then talk about something different, you aren’t delivering on expectations and may not be speaking to the right people.
Don’t spend too much time introducing yourself or use the entire webinar to pitch your services. If you focus on education instead, the “selling” portion of the webinar can be much shorter and feel more natural, as you have won people over already.
A good structure to follow is typically:
- 70% educational content that provides real value for your audience.
- 20% case studies of people you’ve helped get results in the past.
- 10% non-pushy sales pitch at the end.
But make sure you weave those case studies into the webinar from the start, so that you can prove your expertise even if people don’t watch the whole thing.
2. Set clear objectives
When you are promoting your webinar and delivering it, set objectives so that people can clearly see what they will be taught.
Have a maximum of three key content points or learnings that people will walk away with. You could even include the key topics as part of your quiz, as everyone who completes it will want to know what they can expect to learn.
3. Have an engaging delivery
Ensure any slides you share are well-designed and don’t include too much information. We’ve all experienced ‘death-by-PowerPoint’ before – so keep things simple.
You should also practice your delivery to get comfortable with the content and present it more confidently… nobody likes a boring presenter!
4. Add interactive elements
One of the best ways to keep people interested in your content is to get them involved!
If your webinar is passive – for example, you deliver slides without talking to your audience – it’s much less likely that they will leave understanding the value of your content.
Giving people the opportunity to contribute their thoughts and test their knowledge is a type of active learning which makes your webinar much more memorable.
There are lots of ways you can add interactive elements to your webinar, such as:
- Asking questions
- Running polls
- Placing people in small breakout rooms to have discussions
And, of course, one of the best interactive elements to include in a webinar is a quiz! We detail lots of potential quiz ideas further down, so keep reading…
5. Use reliable tech
The more professional your webinar setup is, the more impressed your attendees will be. Make sure you are comfortable with the platform you host your webinar on, and that you are connected to high-speed internet to avoid technical difficulties on the day.
Deliver your webinar in a well-lit space without background noise. You could even use an external camera and microphone to improve the visual and audio quality.
If you’re not a technical person or struggle to manage a Zoom meeting, ask someone on your team to help be your online facilitator. It means you can focus on delivering a great presentation and not stress about letting people in or creating waiting rooms.
This preparation not only creates a better webinar experience, but will also lead to more perfect-fit leads and, ultimately, sales.
Now that you know how to create a great experience, we’ll explore how to use quizzes before, during, and after your webinar.
Before: Pre-webinar quiz ideas
Most people typically encourage sign-ups to their webinar with social media posts, a landing page, and a registration link.
A pre-webinar quiz is an extra client qualification step. Anyone who takes the time to complete it demonstrates high interest in your business. You can use this quiz data for your webinar content and in pre-webinar communications to generate even more excitement for the event.
How can you use a quiz to get more webinar sign-ups?
If you want more people to sign up for your webinar, you can create a simple quiz to see if they need help in the area you’re covering.
A quiz is a quick, fun way for people to see if the webinar you are hosting will benefit them. You could share this with people on social media or via email to your subscriber list.
Here are a couple of qualifying questions you could ask in a pre-webinar quiz:
- “On a scale of 1 to 5, how confident are you in your understanding of [specific concept]?”
- “Which of the following areas do you struggle with the most when it comes to [webinar topic]?”
- “Which part of [webinar topic] are you most excited to learn about?”
What questions should be included in a webinar registration form?
Your webinar event registration form aims to confirm the attendance of each person who completes it. They will likely have found this form in a social media post, an email, or a direct link to your landing page.
Having a registration form also helps you learn more about your audience and why they have decided to attend. Keep it short, so it only takes a minute or two to complete.
To make sure your webinar is tailored to your attendees, ask the following questions:
- Knowledge level questions
This will help you understand the amount of detail you need to cover during the webinar. For example, “How familiar are you with X topic?”
- Demographic information questions
Try to collect some information about the industry they work in and their level of seniority in the business, as this can help you tailor the service you offer at the end of the webinar.
- Marketing source questions
Track the success of your wider marketing channels. For example, “How did you hear about this webinar?”
- Intent questions
Ask questions to understand which topics are most appealing to your audience. For example, “Why did you decide to attend this webinar?”
As a minimum, you should also collect their email address (and if it’s relevant, their phone number) to send the webinar link plus additional reminders of when it is taking place. If you use ScoreApp for your webinar quizzes, this feature is a given!
Asking these types of questions can help inform the content in your email marketing sequence, and get people excited for the event.
During: Using a quiz in the webinar
Using quizzes regularly during your webinar helps keep attendees focused and paying attention – not to mention engaging with your content on a deeper level.
You can test people’s knowledge and provide live insight into the topics people are responding to best. You can even adapt future events based on the quiz responses, to make it as useful as possible.
Let people know upfront that there will be quizzes as part of your webinar. Don’t force people to participate, but offer incentives to encourage interaction.
Here are a few of the different ways you can use quizzes in your webinar.
Icebreaker quiz ideas
Icebreaker quizzes are a great way to warm up your audience and encourage early interaction with you and your materials.
You won’t have dived into your content in detail yet, so keep things simple with basic questions and polls.
Examples of icebreaker quiz questions could include:
- “Where are you joining this webinar from?”
- “What’s your drink of choice: tea or coffee?”
- “Which topic are you most excited to learn about?”
Quizzes to check attendee knowledge
Throughout your webinar, present short quizzes directly relating to your topic. This is a great way to check what people have learned and if they are retaining the information. It also provides a great way to collect real-time data so you understand which parts of your content are most appealing alongside any areas for improvement.
The types of questions you ask in your quiz will depend on your content but could include:
- True / False Statements
- Multiple Choice Questions
- Agree / Disagree Questions
With ScoreApp, there are a range of different question response types, so you can be flexible to what works best for your audience.
Team quizzes
Splitting people into groups to complete quizzes is a great way to get them to collaborate and hold each other accountable for their learning.
Get people into the competitive spirit by offering a prize to the winning team!
After: How to use a quiz after your webinar
Once people have attended your webinar and engaged with your content, they are now toasty, warm leads.
You should capitalise on this interest as soon as possible, and send out a quiz to learn their thoughts on the webinar.
Feedback quizzes
Get clear on what people have enjoyed or learned by asking for instant feedback. This will help you to make future webinars even better.
Example questions could include:
- “How useful did you find this section on [webinar topic]?
- “On a scale of 1-10, how engaging was the webinar delivery?”
- “Did the webinar content match your expectations?”
- “Rate the clarity of the presentation.”
- “Would you attend one of our webinars again in the future?”
- “Are there any areas of the webinar that could be improved on?”
Personalise your follow-up
Try to keep track of specific people who were particularly engaged in quizzes before, during, and after your webinar. These people have shown a strong interest in your product or service.
Follow up with everyone after the event with a link to a recording of the webinar and a reminder of your offer.
Use personalised marketing methods to send the most frequent and enthusiastic quiz contributors an individual follow-up thanking them for their interaction, as they have bookmarked themselves as hot leads.
Boost webinar engagement with ScoreApp quizzes and templates
So as you can see, quizzes provide a brilliant opportunity to attract warm leads to your webinar, collect immediate feedback, and win more sales for your business.
With ScoreApp, you can create a range of quizzes for use across your webinar journey – and we even have a specific template for webinar registration.
Our free ready-to-go templates can be customised with your brand fonts, colours, logo, and more. Plus, with access to our favourite ScoreApp quizzes across industries, you will find plenty of inspiration on how to use quizzes before, during, and after your webinar.
Get started today and create your ScoreApp quiz today for FREE.
