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Expert insights, tips and guides to help you grow your business successfully

Marketing

9 Common Content Cluster Mistakes To Avoid For More Leads

Steven Oddy

5 Nov, 2024 · 12 min read

Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created strategically, content clusters help you generate more leads and build authority in your niche too. The combination of well-researched and highly-targeted content clusters and engaging lead magnets (like interactive ScoreApp quizzes!) can help attract new … Continued

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Strategy

Ultimate Cyber Monday Marketing Strategy (With Examples) 

Daniel Priestley

4 Nov, 2024 · 7 min read

Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy, you can grow your audience, build momentum, and truly maximise your sales around that long weekend. So, let’s craft the right Cyber Monday marketing strategy to make it happen for your brand! Planning an exciting … Continued

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Customer Stories

“Truth Bomb” Pre-Qualification Insights 

Jamie Page

4 Nov, 2024 · 2 min read

The Pre-Qualification Chemistry Check That Delivers “Truth Bomb” Insights For You and Your Clients  Ryan Ettridge is the founder of becoming Unstuckable – a system that helps executives clear away mental muck to find clarity.  Ryan needed a defined, personal process for potential participants to visualise where they currently are, where they want to be, … Continued

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Guides

Step-By-Step Guide To Generating More Leads For Your Business

Jamie Page

4 Nov, 2024 · 16 min read

Without sales, you have no business; without leads, there are no sales. It’s no wonder the issue of lead generation is constantly nagging away at you! So, what’s the best way to generate those leads?  With so many different strategies and tools available and so much competing advice, this crucial aspect of business ownership is … Continued

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Inspiration

5 Common Problems With Lead Magnets (And How To Solve Them)

Rebecca Hollis

1 Nov, 2024 · 9 min read

Lead magnets are powerful tools with huge potential. When used correctly they can help you attract customers, build email lists, and convert your leads into actual sales and loyal clients. But a solid lead magnet has to offer something valuable to your audience in exchange for their contact information. If it doesn’t, then it’s unlikely … Continued

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Inspiration

Using Black Friday Waitlists To Boost E-Commerce Sales

Martin Huntbach

31 Oct, 2024 · 9 min read

Most e-commerce brands drop some kind of deal on Black Friday, but not many do it well.  After all, on that big day, your audience will see a TONNE of similar discounts. So, how can you stand out and set yourself up for a successful sale? With a Black Friday waitlist for your e-commerce deal! … Continued

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