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Expert insights, tips and guides to help you grow your business successfully

Insights

Busting 5 Common B2B Waitlist Sale Myths

Leigh Simons

9 Oct, 2024 · 7 min read

If you run a B2B business, waitlists are a game-changer when launching a product or service. But some things need clearing up about how waitlists work… as some people have the wrong impression.  If you’ve ever wondered if a waitlist is worth the effort, you’re not alone. In this blog, we’ll bust some of the … Continued

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Inspiration

Launch a Black Friday Offer That Sells Out With a Waitlist

Daniel Priestley

8 Oct, 2024 · 8 min read

Black Friday is an exciting opportunity to boost your sales with a new offer or promotion. For that to happen, though, you need to stand out from your competitors, manage your inventory successfully, and meet your customers’ expectations (and let’s face it: every year, they see so many Black Friday discounts that most of them … Continued

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Strategy

Take Part In A Strategic Lead Magnet Exchange To Grow Your Email List

Rebecca Hollis

7 Oct, 2024 · 7 min read

Want to grow your email list and get in front of a ready-made, perfect-fit new audience? Let’s take a look at how a strategic lead magnet exchange is just the thing you need.  It’s a low-effort, maximum-impact lead generation method – what’s not to love? The power of a lead magnet exchange  A lead magnet … Continued

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Customer Stories

Capture hundreds more leads, like Rupert

Georgia Brisco

7 Oct, 2024 · 2 min read

If you own a company with a bit of a complex offering, the term “elevator pitch” probably makes you want to scream.  You have an incredible service that really helps people, but it’s hard explaining that without spending hours on 121s 🤦 For founder of Ethics Insight, Rupert Evill, the core issue was helping potential … Continued

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Strategy

Create High Demand for Your New SaaS Product With a Waitlist

Jamie Page

4 Oct, 2024 · 7 min read

Whether you’re launching a new SaaS business or adding a product to your suite, there’s one thing you NEED to succeed: an audience who wants what you’re selling and is prepared to pay for it. So, how can you create high demand ahead of your launch? With a waitlist! As well as building anticipation and … Continued

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Strategy

Generate High-Quality Leads With A Simple Direct Messaging Strategy 

Martin Huntbach

3 Oct, 2024 · 8 min read

There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging.  Here’s how to use DMs to take people straight to your lead magnets – without the ick! Benefits of direct messaging What a direct messaging lead generation strategy is NOT Let’s address the elephant in the … Continued

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