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Inspiration

How to get press attention using a quiz for original research

Martin Huntbach

15 Aug, 2024 · 13 min read

Getting press attention starts with thinking about things from a journalist’s perspective and showing them something newsworthy. Using quiz insights is an effective but under-utilised way to get those journalists excited to feature your business, and we’re breaking down exactly how to do that… The 3 biggest challenges identified by journalists in Cision’s ‘State of … Continued

Inspiration

15 quiz lead magnet ideas for your consulting business

Steven Oddy

13 Aug, 2024 · 15 min read

Quizzes are an excellent way to engage potential clients and capture leads for your consulting business. When your personal service and expertise forms the basis of your business, it’s important to attract the right-fit leads to your business. ScoreApp quizzes are highly interactive and act as a great lead-generation tool. They also provide a wealth … Continued

Marketing

Customer journey mapping for better lead magnet ideas

Martin Huntbach

12 Aug, 2024 · 11 min read

Every successful product or service is backed by a deep understanding of the people you are marketing and selling it to. How much time have you invested in your customer experience? According to Forbes, 84% of customers expect an excellent experience from any business they buy from. If you feel like your customer experience is … Continued

Promotion

Planning, promoting, and managing a waitlist for amazing launches

Rebecca Hollis

8 Aug, 2024 · 16 min read

No matter how long you’ve been in business, launching a new product or service can be daunting. Setting up a waitlist is a smart way to build demand in advance. With it, you capture the details of prospects who don’t want to miss out on your new offer, then use different marketing tactics to increase … Continued

Templates

Ready-To-Go Waitlist Templates To Launch Your New Product

Jamie Page

7 Aug, 2024 · 10 min read

So you’re launching a new product or service, and you decided to create a waitlist. This is a great strategy to collect signals of interest from your audience and have a list of prospects lined up to take action when your offer becomes available. Except… how exactly do you go about creating a waitlist? How … Continued

Strategy

Enhance your webinar with an interactive quiz

Steven Oddy

6 Aug, 2024 · 11 min read

As a B2B business, it can feel like you’re constantly trying to come up with new ways to engage with your target customers. A great option is hosting webinars, as they provide an interactive way to engage with lots of potential customers in one go. Webinars provide a golden opportunity to turn warm leads into … Continued

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