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Strategy

5 Common Mistakes When Building An Audience (And How To Avoid Them)

Rebecca Hollis

16 Dec, 2024 · 9 min read

To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about gaining followers or growing an email list—it’s about nurturing a loyal, engaged group of people who connect with your brand and value what you offer. Sounds straightforward, doesn’t it? In reality, building an audience is … Continued

Inspiration

What Role Does AI Play In Automated Lead Generation?

Jamie Page

13 Dec, 2024 · 8 min read

Automated lead generation is changing the game for businesses. It’s bringing in more conversions, boosting efficiency, and providing greater customer insight. ScoreApp’s tools even integrate seamlessly with existing essentials such as CRMs and email marketing tools. But what if what felt like a huge leap forward was actually just the beginning? What if there was … Continued

Insights

How much does it cost to build an audience for your business?

Martin Huntbach

13 Dec, 2024 · 7 min read

Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth. Why? It’s simple. An engaged, loyal audience leads to consistent leads, stronger brand recognition, and increased revenue. But as crucial as it is, audience-building comes with a big question for entrepreneurs and small business owners: … Continued

Integrations

Optimise Your Zoho CRM Sales Funnel with ScoreApp

Rebecca Hollis

13 Dec, 2024 · 8 min read

Perfect for managing your leads, prospects, and clients, Zoho is one of the best CRM systems. To get the most out of it, though, you must keep filling it with relevant contacts, collecting data to then nurture and sell to them in a personalised way. That’s where ScoreApp comes into play! We’ll show you how … Continued

Insights

Top 5 Mistakes To Avoid When Creating Customer Satisfaction Surveys

Leigh Simons

12 Dec, 2024 · 6 min read

Customer satisfaction surveys are powerful tools for getting to know your audience better and connecting with them on a personal level. In addition to understanding your audience’s exact pain points, a well-crafted customer satisfaction survey will give you the feedback for improving your product, services, or user experience (UX). But, as valuable as customer satisfaction … Continued

Guides

The Ultimate Guide to Running a Lead Generation Challenge

Steven Oddy

12 Dec, 2024 · 18 min read

There are several factors you need to consider before launching a challenge to generate smoking-hot leads. From the dos and don’ts of understanding your audience via pre-qualifying questions right through to effective promotion and rolling out a solid follow-up strategy, lead generation challenges require a fair amount of thinking. Feeling overwhelmed at the task ahead? … Continued

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