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Strategy

How to Upsell & Cross-Sell Using Quiz Software

Leigh Simons

26 Jun, 2024 · 8 min read

When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated with random product recommendations, though. So, how can you upsell or cross-sell in a way that keeps your customers engaged? Simple: with a quiz! By asking the right questions, you’ll only recommend the products or … Continued

Strategy

Lead Generation Best Practices: Turn Traffic Into Customers

Steven Oddy

25 Jun, 2024 · 9 min read

Everything in business is downstream from lead generation. When you keep getting leads for your products or services, it becomes easier to make consistent sales, attract investors, and scale your business. But how can you nail that first part? Let’s go through the best lead generation practices so you can avoid common pitfalls and set … Continued

Strategy

What is a waitlist funnel and why do you need one?

Rebecca Hollis

24 Jun, 2024 · 11 min read

Welcome to the world of the Rolex Daytona, Hermès Birkin bag, and the new Four Seasons luxury yacht. What do they all have in common? You can’t just buy or book. If you want any of these things, you first have to join their waiting list. This is a masterful use of the waitlist funnel … Continued

Strategy

How Do You Measure the Effectiveness of Lead Generation?

Daniel Priestley

21 Jun, 2024 · 16 min read

A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently. But how can you tell if your current tactics are successful? Well, it really depends on your goals. So, here’s exactly how to measure the effectiveness of your lead generation so you can optimise your strategy, double down on what’s … Continued

Strategy

When Is the Right Time to Focus on Lead Generation?

Martin Huntbach

20 Jun, 2024 · 9 min read

Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then, though, it’s usually too late! Instead, to run and grow your business sustainably, lead generation should be a constant in your strategy. Everything becomes easier when you have a regular flow of well-suited leads. Here’s … Continued

Strategy

What to consider before starting lead generation

Steven Oddy

18 Jun, 2024 · 14 min read

Everything in business flows from lead generation. It’s a critical foundation for your business strategy because it directly impacts your ability to attract the right customers and grow your sales pipeline. A simple truth: No leads = no customers = no sales = no revenue = no business. Luckily, the much more appealing opposite is … Continued

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