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Inspiration

Lead Magnet Challenge Ideas for Consultants and Coaches

Jamie Page

6 Dec, 2024 · 10 min read

As the availability of online offerings soars, consultants and coaches alike face one major challenge: standing out to their target audiences amongst the ever-increasing crowd. Of course, as a consultancy-led business owner, you’ll be aware of this common struggle. Because of the nature of 1:1 coaching services, audiences want to see your personality and expertise … Continued

Marketing

Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025

Rebecca Hollis

6 Dec, 2024 · 18 min read

As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of your marketing strategy manually. This is where marketing automation comes in. Marketing automation is when you use tools and software to automate repetitive tasks and optimise your marketing efforts. If you aren’t sure what this … Continued

Strategy

5 Ways To Leverage Video for Better Lead Generation in 2025

Leigh Simons

5 Dec, 2024 · 9 min read

Over the past couple of years, one digital trend has become impossible to ignore: video content. According to HubSpot, 90% of businesses currently use video within their overall digital marketing strategy. But did you know you can also leverage video as a lead-generation technique? Around 83% of marketers say that using video as part of … Continued

Templates

Get More Investment Opportunities With This Lead Magnet Template

Daniel Priestley

5 Dec, 2024 · 8 min read

Finding investors for your business can feel a little bit like trying to find the perfect romantic partner – only there’s no Tinder equivalent where you can match with people who are looking to put money into your company. Buying into and selling parts of a business are far more complicated ventures than finding love … Continued

Guides

The Ultimate Guide to Conducting SaaS Market Research

Martin Huntbach

4 Dec, 2024 · 16 min read

Effective SaaS market research isn’t quite as straightforward as it sounds. You can’t do a taste testing platter, or hand out free samples! But you still need to get those invaluable customer opinions that inform business-critical decisions. You need a carefully constructed strategy that’s tailored to the unique features of your products and services. This … Continued

Strategy

How Experts Use Webinars To Build Loyal Audiences: Top Strategies Revealed

Steven Oddy

4 Dec, 2024 · 6 min read

Webinars are one of the most powerful ways to generate quality leads and build a loyal audience. But as effective as webinars are for attracting the right audience and keeping them engaged enough to invest in what you have to offer, there are common challenges to overcome if you want to get the best return … Continued

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