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Strategy

Demand Generation vs Lead Generation: What’s the Difference?

Martin Huntbach

11 Mar, 2024 · 8 min read

To run and grow your business smoothly, do you need to master demand generation or lead generation? BOTH, actually! But don’t think of them as completely separate strategies. Even though there are many differences between demand gen vs lead gen, they should always work together. So, let’s get clear on what they are and, most … Continued

Strategy

Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO

Daniel Priestley

25 Feb, 2024 · 6 min read

See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest on Steven Bartlett’s podcast, Diary of a CEO. Throughout the interview, we discussed many things that I’ve learnt over the years about business and entrepreneurship. In this article, I’ve broken down some of the key … Continued

Strategy

8 Lead Generation Strategies to Get High-Quality Leads

Daniel Priestley

19 Feb, 2024 · 8 min read

Everything in business is downstream from lead generation. You could have the best product or service in the world, but if you can’t generate leads for it, it’s game over. For most small business owners, marketing is really just about lead generation. But first… What is a lead? A lead is just a signal of … Continued

Strategy

What Do All Successful Business Quizzes Have in Common?

Martin Huntbach

29 Jan, 2024 · 9 min read

More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In this article, I’ll tell you what’s the best way of creating a business quiz that actually works: understanding what the most successful quizzes have in common (and focusing on that). So, let’s dive into it … Continued

Strategy

9 Ways Ecommerce Businesses Can Increase Sales with a Quiz

Martin Huntbach

22 Jan, 2024 · 8 min read

Quizzes aren’t just nice-to-have tools for engagement. They can become an integral part of your lead generation system, enhance your customer experience and bring you more sales. But to get those results, you need a strategic Ecommerce quiz. So, I’ll show you exactly how to use quiz marketing successfully to supercharge your Ecommerce business. 1. … Continued

Strategy

How to Use Quizzes to Improve Client Onboarding

Martin Huntbach

15 Jan, 2024 · 8 min read

What happens when you onboard new clients? Do you have a robust “new client” process, or is it a bit messy? If your onboarding process is poor, then your clients might feel confused or uncertain, which is the last thing you want going into a new client relationship. That’s why it’s important to be strategic, … Continued

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