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Expert insights, tips and guides to help you grow your business successfully

Marketing

Embracing Personalised Marketing For Better Conversions In 2025

Daniel Priestley

3 Dec, 2024 · 10 min read

Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One of the most exciting digital marketing trends for 2025 is personalised marketing.  Personalised marketing is a strategy that involves tailoring a marketing message specifically to the needs of each customer, based on the information you … Continued

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Templates

Templates to Get More Leads for Your Branding Services

Rebecca Hollis

3 Dec, 2024 · 8 min read

A branding brand that helps other brands with branding needs to have good branding itself to stand out as a branding brand amongst other branding brands. That made sense, right…? OK, it’s a bit of a messy statement to open with, but what it essentially boils down to is that branding services need to have … Continued

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Guides

The Ultimate Guide To Using Webinars For Lead Generation

Martin Huntbach

2 Dec, 2024 · 14 min read

Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with your audience on a personal level. With an effective strategy and the right tools at your disposal, you can attract more attendees to your event and convert them into loyal customers. To use webinars for … Continued

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Templates

Quiz Lead Magnet Template for Nutritionists

Jamie Page

29 Nov, 2024 · 9 min read

There’s so much information online about diets and nutrition. Some of it’s really good, some of it’s … let’s say, not so good. (OK, it’s bad – some of it’s really bad.) Regardless of the quality of the information, it’s all noise you have to cut through to get your own (genuinely useful) content out … Continued

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Strategy

7 Tips to Get People Excited to Take Part in Market Research

Leigh Simons

29 Nov, 2024 · 9 min read

You can’t get useful market research insights from bad data. And you can’t get good data without willing participants that answer all your questions.  There are so many good options for creating interesting market research that getting statistically viable and complete data should be your norm.    You’re not asking for a favour, crossing your fingers … Continued

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Templates

4 Email Templates For Effective Post-Webinar Follow-Ups

Rebecca Hollis

28 Nov, 2024 · 7 min read

It’s no secret that webinars make powerful lead magnets. But without maintaining engagement from start to finish, you’re unlikely to ever see a solid return on investment for your efforts. So many businesses miss a vital part of the webinar marketing funnel – and more often than not, it costs them conversions. What is that … Continued

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