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Strategy

Top Strategies for Segmenting Your Leads with Quizzes

Martin Huntbach

8 Jan, 2024 · 10 min read

Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the most out of your strategy, you must really get to know your audience and send them the right campaigns or messages based on their situation. That’s where segmentation comes into play. You’ll sell more and … Continued

Strategy

The Future of Quiz Marketing: Trends and Predictions for 2024

Martin Huntbach

6 Jan, 2024 · 7 min read

Spoiler alert: quiz marketing will keep on growing in 2024. But how? I’ve just used my crystal ball to predict what quiz marketing trends will gain even more momentum. Only joking: this is all based on data, technological advancements and current changes in consumer behaviours. So, here’s what you can expect to see more of … Continued

Strategy

Quiz Marketing Glossary: Lead Generation Jargon Buster

Martin Huntbach

26 Nov, 2023 · 10 min read

Quizzes are fun and engaging, and they’re a great way to grow your business and get more leads. You might be thinking about building a quiz for your business too, which is great. However, if you’re brand new to quiz marketing then it might feel a little overwhelming. There’s lot of jargon floating around that … Continued

Inspiration

What is a lead generation quiz and why should you use one for your business in 2024

Martin Huntbach

5 Nov, 2023 · 20 min read

We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are countless ways to turn your followers into leads, some of which you might have tried yourself… free Webinars, free checklists, video courses? The list goes on. They all have different success rates and can be … Continued

Strategy

Lead Generation for Coaches and Consultants: Complete Guide

Martin Huntbach

24 Oct, 2023 · 13 min read

If you are a coach or consultant, you need leads. There’s no getting around it. Even if you already have a few clients right now, you will always want more leads in the pipeline who might need your coaching in the future. Maybe you’re generating most of your clients through referrals at the minute, this … Continued

Strategy

Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate

Martin Huntbach

22 May, 2023 · 9 min read

You’ve probably heard that quizzes can be a powerful tool to grow your email list and get more leads – and they are. But what if you could use your quiz to run more successful sales calls, too? As long as you don’t think of it as a passive prop or gimmick, you totally can! … Continued

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