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Social

Email Marketing Vs. Social Media: Which Is Better For Building An Audience?

Rebecca Hollis

18 Dec, 2024 · 8 min read

When you’re growing a business, one thing is always on your mind – what’s the easiest and most effective way to build a loyal audience? When you’re considering the right approach, the options can feel overwhelming. Email marketing and social media are by far the most popular methods, but which one is better for your … Continued

Insights

Understanding B2B Sales Funnel Stages to Boost Conversions

Daniel Priestley

17 Dec, 2024 · 9 min read

Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming aware of their problem to investing in your products or services. By taking charge of it, you’ll finally control your lead generation (instead of wondering where the next purchase is coming from) and sell more. … Continued

Insights

The Rise of Conversational Marketing for Lead Generation

Jamie Page

17 Dec, 2024 · 9 min read

A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that promote sales offers without any added value… The evolution of technology and the amount of choice available has made customers expect more from the businesses they buy from. Alongside the popularity of personalised marketing, conversational … Continued

Guides

A step-by-step guide to conducting effective B2B market research

Martin Huntbach

17 Dec, 2024 · 8 min read

You know you should be doing some B2B market research, but you’re not sure where to start. Or, you were disappointed by the impact of your last market research project and you want to improve your process to get more impactful outcomes. Look no further! We’ll walk you through the 6 main B2B market research … Continued

Inspiration

Best Lead Magnet Ideas for Gyms and Fitness Studios

Leigh Simons

16 Dec, 2024 · 8 min read

Getting people into the gym should be easy, right? People want to exercise – you have a place where they can exercise… People want to get in shape – you’ve got the trainers to help them get in shape… It should be a simple case of saying: “Come on in, we’ll get you where you … Continued

Marketing

How To Combine Automated Lead Gen And Personalised Marketing

Steven Oddy

16 Dec, 2024 · 7 min read

Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it when it comes to converting leads. You get better results with a complementary pairing of tools and tactics than by putting all your eggs in one basket. Take automated lead generation and personalised marketing. Both … Continued

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