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Marketing

How to Speed Up Your B2B Sales Cycle: 9 Game-Changers

Martin Huntbach

18 Mar, 2024 · 11 min read

Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales cycles are common in the B2B world. In fact, buyers are becoming more and more selective with how they spend both their money and time. No wonder it takes an average of 27 touchpoints and … Continued

Marketing

Common Problems With Sales Funnels (And How to Fix Them)

Martin Huntbach

16 Mar, 2024 · 11 min read

To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to take your audience from ‘aware’ to ‘leads’ and then ‘paying customers’. For example, it could involve driving traffic to a lead magnet, capturing these people’s details and nurturing them until they’re ready to buy. So, … Continued

Marketing

What Is Lead Generation? The Ultimate Guide for Businesses

Martin Huntbach

9 Mar, 2024 · 17 min read

Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders overlook it or fail to master it. Instead, they rely on word of mouth and random tactics, without ever knowing where their next customers will come from. Are you serious about running your business more … Continued

Marketing

10 Biggest B2B Lead Generation Mistakes and How to Fix Them

Martin Huntbach

27 Feb, 2024 · 15 min read

All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business, you MUST master your lead generation first. Unfortunately, most businesses end up falling for some (or all) of these mistakes. Let’s make sure it doesn’t happen to you! Here are the most common B2B lead … Continued

Marketing

4 Steps to Generate Inbound Leads Fast

Martin Huntbach

3 Feb, 2024 · 9 min read

Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of your lead generation to help your target audience come to you. You might have heard that inbound marketing takes months to work. When done properly and with an actual strategy, however, that’s not the case. … Continued

Marketing

Using Quizzes in Social Media Marketing: A Step-by-Step Guide

Martin Huntbach

27 Jan, 2024 · 11 min read

With a compelling quiz, you can stand out, generate leads and get more people to engage with your brand. But if you only keep it on your website? You’re missing out BIG TIME! Your quiz and social media should go hand in hand. After all, those platforms are ideal to distribute it, get more people … Continued

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