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Insights

How To Create Urgency in Your B2B Sales Funnel

Daniel Priestley

2 Jan, 2025 · 8 min read

B2B sales cycles are longer and more challenging than B2C, but there are things you can do to speed up and optimise yours. One of them is using urgency to give customers a reason to buy NOW. You must avoid a common pitfall, though, because it could cost you their trust. So, we’ll show you … Continued

Insights

Why Ongoing B2B Market Research Is Essential for Long-Term Growth

Leigh Simons

31 Dec, 2024 · 8 min read

Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your ability to thrive. To stay ahead of the competition, you need the reflexes of Jackie Chan taking on an army of martial arts experts. Having ongoing B2B market research insights at your fingertips means you … Continued

Insights

How B2B Companies Can Leverage ScoreApp for Market Research Insights

Steven Oddy

30 Dec, 2024 · 10 min read

ScoreApp is known for being brilliant lead generation quiz software. But it’s also a powerful tool for you to gather in-depth B2B market research insights. Here’s how… The struggle with market research for B2B companies The benefits of good market research are well known. You can see your brand and offering through the eyes of … Continued

Insights

Best B2B Sales Funnel Metrics to Track & How To Improve Them

Martin Huntbach

27 Dec, 2024 · 8 min read

Many business owners fail to review and track the right metrics because they think it’d be too much effort. On the contrary, NOT doing that is probably causing you to waste a lot MORE time, energy, and money… because your funnel isn’t as effective as it could be! So, we’ll show you exactly what B2B … Continued

Insights

Top B2B Sales Funnel Mistakes (& How To Fix Them)

Jamie Page

26 Dec, 2024 · 9 min read

Your B2B sales funnel is the journey your target customers go through to eventually buy your products or services. When you take full control of it, you can boost your lead generation and revenue (instead of relying on guesswork or always wondering where the next customer is coming from). But to do that successfully, you … Continued

Insights

How much does automated lead generation cost?

Steven Oddy

19 Dec, 2024 · 8 min read

Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier. But how much does it cost? In one sense, finding and nurturing high-quality leads is priceless. That said, lead generation involves setting up and maintaining a complex process, and that definitely does cost money. Exactly … Continued

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