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Strategy

Creating An Inbound Email Marketing Strategy That Converts

Rebecca Hollis

1 Jan, 2025 · 7 min read

Is your inbound email marketing strategy working? Or are you sending out messages to everyone you can and crossing your fingers for a decent open rate? It’s fair to say that that’s not the way forward, not if you want an inbound email marketing strategy that actually converts. And who doesn’t want that, right? This … Continued

Strategy

Top 7 B2B Email Marketing Strategies To Get More Sales

Jamie Page

31 Dec, 2024 · 7 min read

If you want to guarantee your message reaches a potential client, then email is the way to do it. No other marketing method will see your message land on your target’s virtual doorstep in quite the same way. That’s a benefit that should never be overlooked, especially in the B2B space, where leads are likely … Continued

Strategy

How To Use a Quiz To Improve Your B2B Sales Conversions

Daniel Priestley

26 Dec, 2024 · 8 min read

Most B2B companies seem to rely on the same tactics. They try to attract customers with a generic PDF lead magnet, expect them to magically get in touch, send the same message to get them on a call… No wonder they then complain about their poor lead generation and sales. Instead, YOU can choose to … Continued

Strategy

Survey Response Rates: What To Expect and How To Improve Them

Martin Huntbach

20 Dec, 2024 · 7 min read

While online surveys are powerful tools for gaining insights into your industry and collecting valuable customer feedback, low response rates can plague your success. Achieving a consistently solid response rate will ensure you connect with a wealth of relevant insights to help you accelerate your commercial growth. To earn high response rates, your online survey … Continued

Strategy

B2B Marketing and Sales Funnel Best Practices for Top Results

Jamie Page

19 Dec, 2024 · 15 min read

Are your marketing and sales working together at every stage of your B2B funnel? Because they should! By funnel, we simply mean the journey your target customers go through until they buy from you. And when you plan it and take control of it, you’ll get to reach more leads and help them move to … Continued

Strategy

Top 8 Mistakes To Avoid in Fitness Lead Generation

Leigh Simons

18 Dec, 2024 · 8 min read

It’s a busy and crazy world out there – and it doesn’t get much crazier and busier than on the ole world wide web. There’s infinite content being pumped out. Everyone has a voice, and they’re all shouting out, trying to be heard over the rabble. But while it’s easier than ever to get your … Continued

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