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Expert insights, tips and guides to help you grow your business successfully

Guides

The Ultimate Guide to Conducting SaaS Market Research 

Martin Huntbach

4 Dec, 2024 · 16 min read

Effective SaaS market research isn’t quite as straightforward as it sounds.  You can’t do a taste testing platter, or hand out free samples! But you still need to get those invaluable customer opinions that inform business-critical decisions.  You need a carefully constructed strategy that’s tailored to the unique features of your products and services.  This … Continued

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Guides

The Ultimate Guide To Using Webinars For Lead Generation

Martin Huntbach

2 Dec, 2024 · 14 min read

Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with your audience on a personal level. With an effective strategy and the right tools at your disposal, you can attract more attendees to your event and convert them into loyal customers. To use webinars for … Continued

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Guides

How to Track and Measure Your Automated Lead Gen Efforts

Steven Oddy

26 Nov, 2024 · 7 min read

Automated lead generation is a great way to simplify data collection, especially if you’re using quizzes to get to know your audience. But to get the best results, you need to be tracking and optimising your output.  ScoreApp can help you with that.  ScoreApp gives businesses the tools to analyse lead data so they can … Continued

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Guides

Build a Quiz With HubSpot and ScoreApp for More Leads

Jamie Page

25 Nov, 2024 · 8 min read

Quizzes aren’t just “fun content for engagement”. A strategic one can be the start of a profitable sales funnel that keeps bringing you leads and customers. How? So, let’s look at how you can create your ScoreApp and HubSpot quiz funnel! What are the benefits of using a quiz for lead generation? Maybe you’re already … Continued

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Guides

How Much Does It Cost to Create a Lead Magnet Challenge?

Leigh Simons

22 Nov, 2024 · 7 min read

If you’re launching a new course or product, a lead magnet challenge is the perfect way to build momentum with your target audience. Challenges have become increasingly popular amongst entrepreneurs for their ability to not just entice people to interact but also become invested in and genuinely excited by their brand. The best part? Once … Continued

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Guides

How to Create a Waitlist Using Mailchimp & ScoreApp

Rebecca Hollis

21 Nov, 2024 · 9 min read

Instead of launching something out of the blue (and crossing your fingers), you can build and maintain momentum with a waitlist, setting yourself up for success. For that to work smoothly, though, you need more than a basic “coming soon” landing page. You need a full waitlist funnel.  Don’t worry, though. While it must be … Continued

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