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Insights

Market Research vs. Customer Satisfaction Surveys: Which Do You Need?

Leigh Simons

19 Dec, 2024 · 7 min read

Surveys are powerful discovery tools for businesses looking to understand their audience on a deeper level and make better strategic decisions. Without a doubt, market research surveys and customer satisfaction surveys are two of the best ways to gather a level of insight that will improve key parts of your consumer-facing activities. But, which is … Continued

Insights

Understanding B2B Sales Funnel Stages to Boost Conversions

Daniel Priestley

17 Dec, 2024 · 9 min read

Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming aware of their problem to investing in your products or services. By taking charge of it, you’ll finally control your lead generation (instead of wondering where the next purchase is coming from) and sell more. … Continued

Insights

The Rise of Conversational Marketing for Lead Generation

Jamie Page

17 Dec, 2024 · 9 min read

A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that promote sales offers without any added value… The evolution of technology and the amount of choice available has made customers expect more from the businesses they buy from. Alongside the popularity of personalised marketing, conversational … Continued

Insights

How much does it cost to build an audience for your business?

Martin Huntbach

13 Dec, 2024 · 7 min read

Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth. Why? It’s simple. An engaged, loyal audience leads to consistent leads, stronger brand recognition, and increased revenue. But as crucial as it is, audience-building comes with a big question for entrepreneurs and small business owners: … Continued

Insights

Top 5 Mistakes To Avoid When Creating Customer Satisfaction Surveys

Leigh Simons

12 Dec, 2024 · 6 min read

Customer satisfaction surveys are powerful tools for getting to know your audience better and connecting with them on a personal level. In addition to understanding your audience’s exact pain points, a well-crafted customer satisfaction survey will give you the feedback for improving your product, services, or user experience (UX). But, as valuable as customer satisfaction … Continued

Insights

What Types of Leads Can Be Generated Automatically?

Jamie Page

10 Dec, 2024 · 8 min read

The leads that come through automated lead generation won’t all be the same. They’ll have different needs and react to different content, as well as have different levels of awareness of your brand. It’s this awareness that really separates leads. It also informs how best to handle them, how much attention you need to show … Continued

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