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Expert insights, tips and guides to help you grow your business successfully

Marketing

How to Implement Email Marketing for Lead Generation and Sales

Rebecca Hollis

29 Jul, 2024 · 14 min read

Email marketing is a powerful tool when it comes to generating leads and driving sales for your business. It’s a super cost-effective way to reach a wide audience, connect with potential customers, and nurture your relationship with existing ones. So how does email marketing fit with your lead generation and sales strategy? How can you … Continued

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Marketing

Align sales and marketing for better conversions with a quiz

Daniel Priestley

25 Jul, 2024 · 7 min read

To grow a successful business, your sales and marketing functions must be aligned. Many companies struggle with this, but luckily there’s an effective solution – using a quiz can generate all the leads you need and more, plus enhance your conversions. Did you know that companies with aligned sales and marketing teams achieve 36% higher … Continued

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Marketing

Grow Your Email List Fast: Use A Quiz Lead Magnet

Martin Huntbach

24 Jul, 2024 · 9 min read

You know that email marketing is an important tool to help you identify leads, build relationships, and make offers to new prospects so you can make more sales…  But you’re struggling to grow your email list. How can you increase the size of your email list by reaching out to the right people – those … Continued

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Marketing

21 Quiz Lead Magnet Ideas For Well-Being Businesses

Jamie Page

15 Jul, 2024 · 19 min read

The ‘business’ part of the well-being industry can be difficult to navigate, especially for self-employed professionals. You’ve developed your skills through specific training to help people through their own personal development journey. But actually finding the people that will benefit from working with you is another challenge… It’s useful to think of marketing as a … Continued

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Marketing

How to Set up Email Marketing Automation for Your Business

Martin Huntbach

11 Jul, 2024 · 9 min read

With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and sell to them when the time is right. To take full control and advantage of this strategy, though, you can’t do everything manually. So, follow our step-by-step guide to set up email marketing automation that … Continued

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Marketing

Mistakes in Personalised Marketing & How to Avoid Them

Daniel Priestley

8 Jul, 2024 · 9 min read

Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super specific and relevant, you can increase your engagement, improve the overall customer experience, and boost your sales.  However, you CAN’T expect these results without a strong strategy (or if your idea of personalisation only involves … Continued

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