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Expert insights, tips and guides to help you grow your business successfully

Marketing

How to Launch (and Sell Out) a Product or Service

Daniel Priestley

15 May, 2024 · 9 min read

Putting together a new offer requires a lot of time, energy and money. If not enough people buy it once you launch it? It’ll all be for nothing. You might think this risk element is part of the game, but it doesn’t have to be. I’ll show you exactly how to guarantee that your new … Continued

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Marketing

Best Email Marketing Tools: Pros, Cons & How to Choose

Martin Huntbach

13 May, 2024 · 11 min read

Tired of relying on unpredictable referrals and social media algorithms? With email marketing, you can take control of your leads, nurture them and turn more of them into paying customers. But I bet you’ve been recommended so many different tools that… you’ve no idea where to start!  So, let’s avoid overwhelm and information overload. Instead … Continued

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Marketing

What Is Assignment Selling, And How Does a Quiz Fit In?

Daniel Priestley

9 May, 2024 · 9 min read

A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You quickly realise they haven’t even looked at your website. And they’re asking the same questions you hear every day. And as soon as you mention your prices – POOF! They ghost you. Does this happen … Continued

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Marketing

The Problems With Buying Leads – And What to Do Instead

Steven Oddy

8 May, 2024 · 11 min read

Have you ever considered buying leads before? If so, keep reading… Companies have been buying leads for years and on the face of it, it might seem like good shortcut to get some leads rolling in fast. In reality, this ‘shortcut’ could cost you time and money and give you a bunch of leads that… … Continued

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Marketing

7 Key Factors to Consider BEFORE Launching a Waitlist

Jamie Page

7 May, 2024 · 8 min read

Building a list of people who are interested in your new product or service is much wiser than dropping it out of the blue. Putting together a basic name-and-email-address landing page without a strategy isn’t going to cut it, though. So, if you want to set yourself up for success with your launch, here’s what … Continued

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Marketing

10 Reasons to Integrate Quizzes Into Your Content Strategy

Martin Huntbach

6 May, 2024 · 9 min read

Every day, a tonne of new content is added online. So, how can you get your target customers to notice and engage with yours? Simple: by creating something more valuable and compelling than the average PDF lead magnets, how-to pieces and promotional posts. That’s where quizzes come into play. And the best part? They’ll boost … Continued

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