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Expert insights, tips and guides to help you grow your business successfully

Marketing

5 Ways to Create Urgency in Your Sales Funnel & Sell More

Martin Huntbach

29 Apr, 2024 · 8 min read

Even with the perfect service or product for your target audience, some of them will need a little push or an extra incentive to take action. That’s where urgency comes into play. It can make all the difference between someone buying RIGHT NOW or thinking “Maybe one day”… and then forgetting about it. But how … Continued

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Marketing

How Much Does It Cost to Generate Leads? (+ Examples)

Martin Huntbach

22 Apr, 2024 · 16 min read

To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it cost to generate these leads, though? It entirely depends on what channels and tactics you use, and additional factors can often affect those, too. So, to help you find the right lead generation strategy for … Continued

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Marketing

Why You’re Not Getting Leads for Your Business (& How to Fix It)

Martin Huntbach

20 Apr, 2024 · 9 min read

It doesn’t matter how good your product or service is. If you can’t generate leads you don’t have a business. Everything is downstream from lead generation. So, if your lead flow stalls or never gets off the ground, it’s probably having all kinds of negative ripple effects. Then, let’s find out why you’re not getting … Continued

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Marketing

How to Use a Quiz to Get Hot Leads Through LinkedIn DMs

Martin Huntbach

13 Apr, 2024 · 10 min read

LinkedIn DMs can be a goldmine for lead generation, and yet most business owners are still making these mistakes: So, how can you capture your customers’ attention and start a conversation successfully? With a compelling quiz! I’ll show you exactly what to focus on so that you can generate high-quality leads through your LinkedIn DMs. … Continued

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Marketing

What Is Marketing Automation? How to Start Selling on Repeat

Martin Huntbach

5 Apr, 2024 · 9 min read

If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you need at least some level of marketing automation. But what is it in practice? And how can it make your life easier while also improving your customer experience and boosting your revenue? I’ll show you … Continued

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Marketing

19-Part Waitlist Email Sequence for an Effective Launch

Martin Huntbach

30 Mar, 2024 · 22 min read

Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers and just drop an offer out of the blue, it’s still unlikely to work. Instead, you must keep the momentum going by nurturing your list and getting them excited. So, think of your emails as … Continued

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