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Data

11 Key Market Research Metrics B2B Companies Should Track

Martin Huntbach

14 Nov, 2024 · 19 min read

You want to know that people are going to buy your B2B product or service. Ideally, before you plough any money into development. But how do you know what they’re thinking? Apart from hiring an actual mind reader, market research metrics are your way into the hearts and minds of your prospects. As a B2B … Continued

Data

How to Use Quizzes for Effective Market Research

Martin Huntbach

1 Dec, 2023 · 7 min read

Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience. Without doing the research first, you could waste a tonne of time, energy and money going in the wrong direction. Instead, with market research, you get to test your ideas and find out what your … Continued

Data

How to Create a Press Release Based on Your Quiz Results

Martin Huntbach

16 Sep, 2023 · 12 min read

Have you ever surveyed your audience or created a quiz to get more leads? If so, you probably have a lot of valuable data from the answers provided. However, you might not be doing anything with that data right now. It’s just sitting there and collecting dust when it could be turned into valuable content … Continued

Data

9 visual tools to help you share your quiz data

Martin Huntbach

17 Aug, 2022 · 9 min read

If you have been using a quiz or a survey within your business, then you have probably collected some valuable data. Data about your customers, their preferences and their needs. But what are you doing with that data? How are you using these insights to help your audience and grow your business? I know what … Continued