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Insights

How Is the B2B Sales Process Changing in 2025?

Martin Huntbach

17 Jan, 2025 · 9 min read

As usual, most B2B companies will carry their old strategy into the new year… and eventually complain because it doesn’t work as well as it used to. But YOU can choose to do things differently, getting ahead of your competitors and setting yourself up for success in 2025. So, let’s look at what elements of … Continued

Insights

Top Benefits of Dynamic Personalised Email Campaigns

Daniel Priestley

15 Jan, 2025 · 7 min read

There are personalised email campaigns, and then there are dynamic personalised email campaigns. Confused by the difference? Let us explain… While incorporating a [insert name here] into your email or subject title is one way to suggest to your audience ‘Hello! We’re talking specifically to you!’, the truth is, this approach just isn’t enough to … Continued

Insights

B2B Sales vs B2C Sales: What’s the Difference?

Jamie Page

13 Jan, 2025 · 7 min read

Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this would be a HUGE mistake! Sure, some elements do overlap, but there are major differences between B2B sales and B2C sales. Without understanding them and taking them into consideration, you’d miss out on leads, opportunities, … Continued

Insights

Use law firm market research to soothe your legal marketing pain points

Steven Oddy

10 Jan, 2025 · 8 min read

Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people need to find you, they start by typing your legal specialism into a search engine – just like they do when they’re looking for anything else. You know this, but how are your internal discussions … Continued

Insights

How to Avoid the 5 Biggest B2B Market Research Mistakes

Leigh Simons

10 Jan, 2025 · 8 min read

Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves you money, resources, and time. BUT – and it is a big BUT – it’s incredibly easy to make mistakes that undermine the effectiveness of your market research. Let’s take a look at five of … Continued

Insights

The Best Survey Tools for Market Research and Customer Feedback

Leigh Simons

6 Jan, 2025 · 6 min read

Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage. But as powerful as online surveys are for meeting your customers’ needs, improving employee satisfaction, or uncovering essential market research data, you need to be working with the right tools. The best survey tools will help you enhance … Continued

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