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Marketing

What Is Personalised Video Marketing and How Can You Implement It?

Rebecca Hollis

6 Jan, 2025 · 8 min read

Video content has taken the digital world by storm in recent years – and for excellent reason. In fact, a whopping 92% of businesses use video as a marketing tool. Personalised video marketing in particular is gaining huge traction in the business world. It’s shown to significantly boost audience engagement, lead nurturing, and conversions – … Continued

Marketing

How To Combine Automated Lead Gen And Personalised Marketing

Steven Oddy

16 Dec, 2024 · 7 min read

Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it when it comes to converting leads. You get better results with a complementary pairing of tools and tactics than by putting all your eggs in one basket. Take automated lead generation and personalised marketing. Both … Continued

Marketing

Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025

Rebecca Hollis

6 Dec, 2024 · 18 min read

As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of your marketing strategy manually. This is where marketing automation comes in. Marketing automation is when you use tools and software to automate repetitive tasks and optimise your marketing efforts. If you aren’t sure what this … Continued

Marketing

Embracing Personalised Marketing For Better Conversions In 2025

Daniel Priestley

3 Dec, 2024 · 10 min read

Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One of the most exciting digital marketing trends for 2025 is personalised marketing. Personalised marketing is a strategy that involves tailoring a marketing message specifically to the needs of each customer, based on the information you … Continued

Marketing

Start Generating Leads Now for Your 2025 Book Launch

Leigh Simons

27 Nov, 2024 · 7 min read

It’s all so exciting, isn’t it? You’ve worked hard for months (maybe even years) to write your book. You’ve gone through edit after edit after edit. Now it’s finally ready to be sent out into the world so people can read your lovingly crafted words. But that’s the thing – people need to be able … Continued

Marketing

Webinar vs. Podcast: Which Is Better for Generating Leads?

Steven Oddy

13 Nov, 2024 · 8 min read

As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of your top priorities. Both webinars and podcasts have emerged as go-to strategies for businesses and entrepreneurs looking to generate a steady flow of quality leads. Each approach boasts its fair share of marketing merits – … Continued

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