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Technology

9 Best B2B Market Research Tools to Validate New Ideas

Jamie Page

18 Nov, 2024 · 15 min read

Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so excited about their new idea – they’re convinced it solves your audience’s current problem. But does your audience agree? Why not find out before you invest time, resources, and money in development? Market research tools … Continued

Technology

Survey Vs Feedback Forms: What’s Better For Data Collection?

Rebecca Hollis

11 Sep, 2024 · 7 min read

You need data to grow your business, right? Whether it’s customer feedback, employee satisfaction, or market research, gathering information is really important to understanding what’s working and where you can improve. But how do you choose between surveys and feedback forms for collecting that data? In this blog post, we’ll explain the differences between surveys … Continued

Technology

How to build a sales funnel using Hubspot and ScoreApp

Leigh Simons

30 Jul, 2024 · 11 min read

How do you get people to buy your products or services? First, you make the product/service irresistible. Offer the best solution to their problem or the quickest way to satisfy their needs. Then you make the buying process as easy as possible. We’ve come to know this process as a ‘sales funnel’ – which makes … Continued

Technology

How to build a waitlist using ActiveCampaign and ScoreApp

Daniel Priestley

23 Jul, 2024 · 12 min read

A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in your mind. Using it to test the market’s appetite at every stage of the process saves you time, resources, and money – even before you start production. If it’s not going to work, best to … Continued

Technology

How to Improve Employee Experience With Quiz Software

Leigh Simons

18 Jul, 2024 · 8 min read

Employee experience covers ALL their interactions within your company (and how employees feel about them). So, when you optimise it, you get a positive ripple effect across every aspect of your organisation, from performance to retention and revenue. How can you do that in practice, though? With quizzes! Quizzes allow you to collect feedback, test … Continued

Technology

Personalised Marketing Tools: CRM vs Marketing Automation

Martin Huntbach

5 Jul, 2024 · 9 min read

When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective. But how can you do that in practice? The best personalised marketing tools are CRMs and automation platforms. So, let’s look at them individually to understand their differences and why it’s better to use both … Continued

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