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Inspiration

Building Customer Loyalty for Your Fitness Business

Steven Oddy

1 Jan, 2025 · 7 min read

The beauty in owning a fitness business is that your relationship with your clients is ongoing – and can be nurtured and strengthened over the long term. You aren’t just selling them a one-off physical product, you’re selling them a lifestyle. So, this requires a bit of a different strategy to just capturing attention, convincing … Continued

Strategy

Creating An Inbound Email Marketing Strategy That Converts

Rebecca Hollis

1 Jan, 2025 · 7 min read

Is your inbound email marketing strategy working? Or are you sending out messages to everyone you can and crossing your fingers for a decent open rate? It’s fair to say that that’s not the way forward, not if you want an inbound email marketing strategy that actually converts. And who doesn’t want that, right? This … Continued

Insights

Why Ongoing B2B Market Research Is Essential for Long-Term Growth

Leigh Simons

31 Dec, 2024 · 8 min read

Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your ability to thrive. To stay ahead of the competition, you need the reflexes of Jackie Chan taking on an army of martial arts experts. Having ongoing B2B market research insights at your fingertips means you … Continued

Strategy

Top 7 B2B Email Marketing Strategies To Get More Sales

Jamie Page

31 Dec, 2024 · 7 min read

If you want to guarantee your message reaches a potential client, then email is the way to do it. No other marketing method will see your message land on your target’s virtual doorstep in quite the same way. That’s a benefit that should never be overlooked, especially in the B2B space, where leads are likely … Continued

Insights

How B2B Companies Can Leverage ScoreApp for Market Research Insights

Steven Oddy

30 Dec, 2024 · 10 min read

ScoreApp is known for being brilliant lead generation quiz software. But it’s also a powerful tool for you to gather in-depth B2B market research insights. Here’s how… The struggle with market research for B2B companies The benefits of good market research are well known. You can see your brand and offering through the eyes of … Continued

Insights

Best B2B Sales Funnel Metrics to Track & How To Improve Them

Martin Huntbach

27 Dec, 2024 · 8 min read

Many business owners fail to review and track the right metrics because they think it’d be too much effort. On the contrary, NOT doing that is probably causing you to waste a lot MORE time, energy, and money… because your funnel isn’t as effective as it could be! So, we’ll show you exactly what B2B … Continued

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