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ScoreApp Blog

Expert insights, tips and guides to help you grow your business successfully

Marketing

What is email marketing automation?

Jamie Page

6 Jun, 2024 · 7 min read

Email marketing automation is an extremely powerful way to send personalised messages directly to your audience’s inbox in advance. It’s the ultimate way to engage and drive customer conversions with minimal impact on your valuable time. With online lead generation tools like ScoreApp, you can gather leads more efficiently than ever before. But knowing how … Continued

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Marketing

How Much Does It Cost to Create a Sales Funnel?

Steven Oddy

29 May, 2024 · 8 min read

A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of your brand to becoming paying customers.  Instead of leaving yours to chance, you can choose to take full control of it with the right strategy and tools. But how much does it cost to create … Continued

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Marketing

31 Best Landing Page Examples & Their Strongest Elements

Leigh Simons

27 May, 2024 · 28 min read

A basic landing page with a generic contact form and call to action isn’t going to cut it. Even when you’re offering something for free, you still need to impress your audience, stand out and sell it.  So, to help you do that, we looked for the best landing page examples and highlighted what works … Continued

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Marketing

Lead Generation for B2B: How to Boost It With a Quiz 

Steven Oddy

22 May, 2024 · 11 min read

Word of mouth and referrals are always a big plus. If you want to grow sustainably, though? You MUST take control of the lead generation for your B2B business.  With the right strategy, you’ll always have a pipeline filled with relevant prospects (bye bye, feast and famine). There are different B2B lead generation tactics, but … Continued

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Marketing

12 Common landing page mistakes and how to fix them

Leigh Simons

20 May, 2024 · 14 min read

Are your landing pages doing their job properly? And if not, why not? Your landing pages should be driving conversions and generating leads. They’re a crucial part of your marketing campaigns – taking those warm leads by the hand and leading them away from their frustration directly to your solution. By not investing enough thought … Continued

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Marketing

How to Build a Landing Page for Free: Best Tools & Practices

Steven Oddy

16 May, 2024 · 12 min read

If you want to turn your audience into leads, then you need to give them a good, clear reason to. That’s where an effective landing page comes in handy. A good landing page can help you double or triple your conversions and turn followers into potential buyers. Luckily, setting up a landing page doesn’t have … Continued

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