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Marketing

What Is Personalised Marketing? Key Aspects & Benefits

Jamie Page

27 Jun, 2024 · 7 min read

Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand out and reach them? By making your marketing messages super specific and relevant to them. Let’s look at what personalised marketing means in practice and how you can start using it effectively! Personalised marketing explained … Continued

Marketing

How to Speed Up Your B2B Sales Cycle: 9 Game-Changers

Martin Huntbach

18 Mar, 2024 · 11 min read

Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales cycles are common in the B2B world. In fact, buyers are becoming more and more selective with how they spend both their money and time. No wonder it takes an average of 27 touchpoints and … Continued

Uncategorized

7 Psychology Principles to Get People to Take Your Quiz

Martin Huntbach

18 Dec, 2023 · 8 min read

Why do we LOVE taking quizzes? It’s not just because they’re fun: they actually tap into many psychology principles. So, once you know how to use them to your advantage? You can create the MOST compelling quiz to boost engagement, data collection and lead generation for your business. It’ll be easier to promote it effectively, … Continued

Marketing

ScoreApp and Great British Entrepreneur Awards Partnership

Jamie Page

6 Nov, 2023 · 2 min read

Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing technology for entrepreneurs that need to engage with their customers.We built our quiz marketing platform for change makers that require better data.That’s why we’re thrilled to announce our partnership with the Great British Entrepreneur Awards … Continued

Marketing

Quiz Marketing vs Quiz Funnels. What’s the difference?

Martin Huntbach

4 Nov, 2023 · 8 min read

Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in digital marketing. They’re fun, engaging and a great way to learn more about your audience. However, when you get started with quizzes, you might find some of the jargon confusing. For instance, what’s the difference … Continued

Strategy

Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate

Martin Huntbach

22 May, 2023 · 9 min read

You’ve probably heard that quizzes can be a powerful tool to grow your email list and get more leads – and they are. But what if you could use your quiz to run more successful sales calls, too? As long as you don’t think of it as a passive prop or gimmick, you totally can! … Continued

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