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Expert insights, tips and guides to help you grow your business successfully

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Insights

The Best Survey Tools for Market Research and Customer Feedback

Leigh Simons

6 Jan, 2025 · 6 min read

Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage. But as powerful as online surveys are for meeting your customers’ needs, improving employee satisfaction, or uncovering essential market research data, you need to be working with the right tools. The best survey tools will help you enhance … Continued

Marketing

What Is Personalised Video Marketing and How Can You Implement It?

Rebecca Hollis

6 Jan, 2025 · 8 min read

Video content has taken the digital world by storm in recent years – and for excellent reason. In fact, a whopping 92% of businesses use video as a marketing tool. Personalised video marketing in particular is gaining huge traction in the business world. It’s shown to significantly boost audience engagement, lead nurturing, and conversions – … Continued

Integrations

Top 7 integrations for building your audience faster with ScoreApp

Leigh Simons

3 Jan, 2025 · 7 min read

Building an audience is the most crucial part of growing a business. But when you’re creating engaging content, tracking leads and refining your strategies, things can quickly become a juggling act. That’s where integrations come in! Connecting your current software tools allows you to streamline your workflow, reduce all that manual effort, and build your … Continued

Strategy

11 Essential Personalised Email Marketing Strategies

Martin Huntbach

3 Jan, 2025 · 9 min read

Personal trainer, personal shopper, personal assistant… Let’s face it: we all love to have our services tailored to our needs and preferences. It ensures we get exactly what we want, as opposed to a generalised one-size-fits-all approach. So, why should marketing be any different for consumers? That’s where personalised marketing comes in. This increasingly popular … Continued

Insights

How To Create Urgency in Your B2B Sales Funnel

Daniel Priestley

2 Jan, 2025 · 8 min read

B2B sales cycles are longer and more challenging than B2C, but there are things you can do to speed up and optimise yours. One of them is using urgency to give customers a reason to buy NOW. You must avoid a common pitfall, though, because it could cost you their trust. So, we’ll show you … Continued

Strategy

7 Lead Generation Strategies for Online Fitness Businesses

Jamie Page

2 Jan, 2025 · 8 min read

This whole ‘world wide web’ thing has really taken off, hasn’t it? It seems like everyone’s using it these days! If you’re anything like us, you probably still pine for the glory days of Myspace, Ask Jeeves, and MSN Messenger. Such simpler times. (If you’re under 25, ask your parents.) But life goes on and … Continued

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