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ScoreApp Blog

Expert insights, tips and guides to help you grow your business successfully

Strategy

What Is Automated Lead Nurturing And How Do You Implement It?

Rebecca Hollis

12 Nov, 2024 · 7 min read

From the moment a lead visits your website or social media to the moment they buy, your job is to build trust and guide them towards the checkout. It’s not always an easy task. What if you could do this without constant effort and hands-on attention? The good news is, that with a strategic automated … Continued

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Strategy

5 Common Webinar Challenges (And How to Overcome Them)

Leigh Simons

5 Nov, 2024 · 6 min read

A webinar is a powerful tool for building trust, driving sales, and connecting with your audience on a deeper level. But as valuable as webinars are to your business, there are certain challenges that can get in the way of your success. Here, we’re going to explore the common webinar challenges that prevent businesses from … Continued

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Strategy

Ultimate Cyber Monday Marketing Strategy (With Examples) 

Daniel Priestley

4 Nov, 2024 · 7 min read

Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy, you can grow your audience, build momentum, and truly maximise your sales around that long weekend. So, let’s craft the right Cyber Monday marketing strategy to make it happen for your brand! Planning an exciting … Continued

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Strategy

How To Build A Quiz Using ActiveCampaign and ScoreApp

Martin Huntbach

22 Oct, 2024 · 8 min read

When you create a quiz lead magnet and connect it with your email marketing platform, you get a sales funnel. This funnel can keep attracting your target customers, nurturing them in a personalised way, and converting more of them into buyers. But for that to work, you need a strategy and the right tools. So, … Continued

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Strategy

Waitlist or Live Sale: Which One’s Right for Your Business?

Daniel Priestley

18 Oct, 2024 · 9 min read

Have you just cooked up a new offer or product idea? You have two main options: selling it ASAP or through a waitlist. They both come with pros and cons, but each strategy tends to be a wiser choice in specific cases and for different businesses. So, to help you make the right one, we’ve … Continued

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Strategy

Planning Quiz Results That Benefit Both You & Your Customers

Leigh Simons

17 Oct, 2024 · 9 min read

The questions in your quiz lead magnet must do two things: translate into valuable results for your participants and bring you the data you need. For that to happen, you can’t just churn something out. You must understand score logic and plan your quiz questions strategically. Don’t worry, though. You’ll only have to do this … Continued

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